• The Philosophical Renaissance of Magical Natural Skincare

    Discover the Healing Touch of Nature with Magical Natural Skincare That Transforms and Uplifts. by Wendy Steele In the tapestry of human existence, the skin acts as both a boundary and a bridge—shielding our inner sanctum while communicating our health, emotions, and even our soul’s history to the outside world. It is in this delicate interplay of protection and expression that magical natural skincare finds its philosophical roots, offering not just a remedy for the corporeal canvas but a balm for the spirit within. The allure of magical natural skincare lies in its promise to…

  • Embracing Nature’s Embrace is Magical

    Embracing Nature’s Embrace: The Dawn of a New Era in Skin Remedies is MAGIC by Wendy Steele Over the past twenty years, we have received many comments from customers. Some make us laugh, and most make us cry. A young couple requested that we print a warning on our label to tell people not to shower together using Island Rx and Windsurfer soap. She loves Island Rx, and he is a Windsurfer fan. They complained about missing work because of the experience. That was 15 years ago, and they are still together and buying our…

  • Out with the Old Bar: The Superior Suds of Liquid Soaps for Modern Cleanliness

    Embrace Radiant Skin: Discover the Gentle Power of Liquid Soaps for Ultimate Cleanliness and Skin Health Over the years, we have been asked why we make only liquid soaps. Bar soap is widespread, and natural bar soap is impossible to make with the essential oil combinations that we insist on using. Ironically, it is the same reason we cannot make lip balms. The formulations will not permit the essential oil needed for the soap to be effective. Conversely, liquid Castile and Castile-like soaps are excellent carriers for large amounts of essential oils needed to be…

  • Unlock the Secret to Radiant Skin with Island Rx Liquid Soap

    Nature’s Answer to Skin Health! Keys Island Rx Liquid Castile Soap stands out in the realm of natural skincare products, offering a unique blend of benefits for the skin. This article delves into the features, benefits, and advantages of using Keys Island Rx Liquid Castile Soap, highlighting its significance in promoting healthy skin. Features of Keys Island Rx Liquid Castile Soap Pure Castile Base: At its core, Keys Island Rx Liquid Soap is a pure Castile soap, traditionally made from olive oil, known for its mildness and versatility. Specially Formulated for Sensitive Skin: It is…

  • Future of Natural Skincare

    The Future of Natural Skincare: Innovations to Watch For In 2024 Nowadays, much of the natural products industry seems stalled and very introspective. Keys® has always been an innovator in our engineering culture. Much of the marketing and celebrity hype has quieted down, but the industry, in general, has stopped innovating. A few of us are carrying the torch of innovation and discovery. There are lots of exciting things going on behind the curtains. So what will the future bring for skincare. When Keys® started, many phrases and words we used were unheard of in…

  • Unveiling Keys® Identity: Understanding Who We Are as a Company

    Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers, who choose products and brands based on alignment with their personal values, now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can…

  • Omni & AguaVit – “Elixir of Life”

    Omni & AguaVit – “Elixir of Life”.    Keys Skip Generation Technology – Blended Whole Botanicals We introduced two new products that significantly advanced us and the industry a few years back. AguaVit and Omni (“Elixir of Life”) are those products that employ a remarkable change in how we produce products that offer functionality, efficacy, and performance. Traditionally, companies blend ingredients to create a new product. These can be oils, essential oils, extracts, and blends of separately processed ingredients. Often, these ingredients are estered or separated and refined for a specific function. For example, Vitamin…

  • Where to Buy Keys® in SoCal

    Shop for Keys® at Natural Markets in Southern California Southern California is known for its health-conscious lifestyle, and shopping for natural products at natural markets is an essential part of this culture. Here are some reasons why you should consider shopping for natural products exclusively at natural markets in Southern California: Quality and Variety: Natural markets in Southern California: Wide Variety: They offer a wide range of high-quality organic and natural products, including organic produce, free-range eggs, and health coaching services. This ensures that you have access to the best options for your health and well-being.…

  • Skin Aging Process

    Understanding the Skin Aging Process of Different Skin Layers Introduction Our skin is the body’s largest organ. Yes, it is an organ that undergoes aging at different levels and in different ways. The human skin is a complex organ composed of multiple layers with distinct functions. As we age, the skin undergoes a gradual and intricate process of aging, which can be attributed to both intrinsic and extrinsic factors. This article aims to delve into the intricate mechanisms behind the aging of different layers of the skin, shedding light on the cellular and molecular changes…

  • Good Good Hydration 🎶

    The Importance of Good Hydration for Anti-Aging Skin Good hydration is essential for maintaining healthy, youthful skin. It plays a crucial role in various aspects of skin health, including texture, appearance, and overall tone. This article will explore the importance of hydration for anti-aging skin and discuss how to maintain optimal hydration levels for a radiant complexion.  Benefits of Hydration for Skin Health Prevents wrinkles and aging skin: Well-hydrated skin is less prone to the premature appearance of wrinkles and acne. Adequate hydration helps maintain the outermost layer of the skin, which flushes away toxins…

  • Luminos: A Revolution in Makeup, by Design

    How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note:  Everywhere I go, women and men  come up to me and say, “Show me that Luminos thing you do?”  They are talking about a little illusion I do with Luminos that is more than an illusion.  I turn my hands, palms down, show them the back of my hands, and then rub Luminos on the back of just one hand.  Two seconds, and I show them the back of both hands again, side-by-side.  The Luminos hand is clear,…

  • New Luminos PLUS with Zinc Oxide for Problem Skin

    We are happy and super excited to announce a new product called Luminos PLUS with Zinc Oxide. It is a wide-range anti-aging product because it protects and restores across many fronts. Luminos PLUS Zinc Oxide is another tool in staving off aging caused by our environment. We are still 100% advocates of covering up with UPF clothing, a big UPF hat, UV protective sunglasses, and sunscreen on exposed areas. Luminos PLUS is a way to fight back time. luminos PLUS is genuinely a bit of a time machine that even makes this guy look better…

  • Benefits of Alkaline – Healthier Skin from Diet

    The Benefits of Alkaline Balance: Nurturing Health and Vitality Overview Dietary experts say that if you want healthier, alkaline balance skin, you first must start with an alkaline diet. I agree that our societal diet trends are turning us into a more acidic species. We promote alkalinity balancing using our Castile soap for the skin. Ideally, when we consume a more alkaline diet, the skin follows. It is, in part, a study of the ends justifying the means.  Introduction In pursuing optimal health and well-being, many people have focused on the pH balance within their…

  • Features, Benefits and Advantages of Castile Soap.

    Castile soap is a type of soap like Keys® Island Rx, Island Rx Foaming Wash, Windsurfer, and MetaClean originated from the Castile region of Spain. It is traditionally made from olive oil and is known for its mildness and versatility. The higher alkalinity of Castile soap have benefits for the skin and face, but it’s essential to use it properly and cautiously. Most Castile soaps border on harsh, meaning their pH is higher than we recommend. When Keys® makes our version of Castile, we blend olive, coconut, avocado, and Jojoba oil to more fully saponify…

  • Collagen Restoring Oils For Youthful Skin – A Keys® Tradition

    Collagen-restoring oil is a type of moisturizer that contains collagen-rich ingredients like avocado oil, black seed oil, carrot seed oil, and other plant oils-rosins. It is designed to improve collagen production in the skin, giving it a smooth and youthful look. Collagen restoring oil can be used on the face or body and is known to restore elasticity, tightness, and even tone. Some collagen restoring oils also contain additional ingredients like Vitamin C, Omega 3’s, and Glycerin to restore lost elasticity and firmness. Collagen restoring oil can help soothe and nourish “stressed” skin, promote collagen…

  • Keys® Element 6 in Nextra: The Natural Alternative for Youthful Skin

    Element 6 is a patent-pending tocopherol triterpene compound comprised of six different Amazonian sustainable tree fruits and seeds processed using cyrogenisis extraction that has the skin anti-aging properties of Retinol, but without the traditional side effects. There are no reported reactions or allergens.  Nextra’s Element 6 has been in development for over five years and is a blend of six ingredients from five tree species found in the Amazon. All are abundant, sustainable, and very effective by themselves. Combined, they create a single compound that mirrors the benefits of Retin-A with none of the side…

  • Keys® Tortuga – Makeup Remover

    An Aquarian Man’s Perspective You can imagine that being in my business that I receive a lot of beauty and skincare publications, both online and some Luddite ones in paper. I am always a sucker for the ones that the headline starts with, “Learn About The Latest Trends In…..” The one in particular that inspired this article was one whose headline was “Latest Hollywood Trends in Makeup Removal.” It went on, “Using Cold Creams to Remove Makeup.” First is a funny story when I was about 6 years old, I walked in on my mother…

  • Keys® Island Rx Foaming Wash – Try It for a fresher clean

    Island Rx Foaming Wash – Feel the Micellar difference. The Keys Island Rx Foaming Wash is a natural skincare product that cleans and nourishes the skin. The core Island Rx liquid soap was designed and made nearly twenty years ago for our CEO and founder, Wendy Steele. Her skin was so sensitive post Melanoma, and all the prescription products worsened it. Regular Castile soaps like Dr. Bronner helped, but they were still too harsh and alkaline. Island Rx was invented for her as a safer and milder alternative. Most Castile soaps have a micellar set…

  • Nextra® NeoRetinol – Exceeding Expectations

    Nextra® NeoRetinol Discovery – Better Than Retinol “I am in my 60’s and have been using Retinol for decades. By far, it is the best skincare product ever invented. I have purchased Retinol in tiny tubes for over $300 each for years, and it has been worth it until Nextra® NeoRetinol. When Bob Root researched and invented NeoRetinol, I was skeptical; how was it possible to recreate a Retinol that can be used every day, in the sun and without side effects. I started using Nextra NeorRetinol over a year ago, and I use it…

  • Luminos, The Original “No Makeup Clean Look.”

    Luminos, The Original “No Makeup Clean Look.” By Bob Root, Keys Chief Technologist  Are you trying to get the No Makeup Clean Look? Look to Luminos for beyond the clean look to healthy. You may think that you already know everything there is to know, but I might surprise you or, at least, remind you of what you know. I intend to give you an insight into a new way of thinking, not about makeup, but how you prepare your skin for makeup. First, I want you to understand how makeup works, how it is…

  • Record Sales For Nextra NeoRetinol & We Are Super Excited

    Nextra is a Retinol like overnight star and we are so so excited We are as ecstatic as a group can be.  Our geeks, scientists, aboriginal healers and rocket scientists pulled off a big one with Nextra NeoRetinol.  Like Retinol and none of the side effects, Nextra is a hit.  We introduced Keys Nextra NeoRetinol less than a month ago, and it is our fastest-growing product in the history of the company. Our overnight star has become a real rising star. Here is what a few customers have said in our first few weeks: Acne…

  • Keys Vanity Pro Makeup Artist Team Application

    Keys Vanity Pro Makeup Artist Team Keys Vanity Pro Team entitles the professional makeup artist to unique benefits, including product discounts and exclusive access to tips and techniques. …and the most exciting is a free membership in our Beta testing team where you will see new products and be able to test them before they are in production. What You Get? If you qualify for the program, you will receive a 40% product discount online at www.KeysPure.com and receive an industry insider newsletter sent out to your email on a periodic basis. What We Get.…

  • InfoGram™ – New Keys ‘Quick-Reads’ Mini-Blog

    In keeping with the times, we created a new area of Clean Green Cafe blog for quick informational bites. Infograms™ are focused on helping you understand our product applications. Infograms will offer tips and tricks as well as educational information. We will bring you industry news and our perspective on various important subjects. Clean Green Cafe will continue to have in-depth content while Infograms will be quick short bits of information. Often there will be crossover content where Infogram's will link to larger more profound article on the Clean Green Cafe Side.  Click Here to…

  • Keys Tortuga Exfoliates, Moisturizes and Removes Makeup

    In the 1950’s virtually every woman owned a jar of Pond’s Cold Cream.  They removed makeup, washed their face, moisturized and exfoliated with it.  The problem was that it was full of chemicals and today’s natural woman wants something safer and healthier.  Tortuga to the rescue!

  • Tips – Thinning Lotions

    At Keys, we receive lots of questions and this weeks dominant question deals with thinning our lotions in colder weather and to have a lighter finish. We share a few tricks in this short article.

  • SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome

    SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here.

  • Keys KPRO Cosmetic Products – Now Available!

    Keys New KPRO professional line is now available for review and for sale. Nominated for Best New Product of the year at the Natural Products Expo East coming this week, I believe these are the most revolutionary products we have ever designed. Read more! Wendy.

  • SK!N What’s Normal pH?

      by Bob Root, Keys CTO There is another book on the horizon for us.   The working title is simple, “SK!N”.   After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong.  Yes, there will be a chapter about the negative effects of chemicals in products.  The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty. These articles are snippets from the book which are…

  • The News Is Not All Bad!

    I must admit that I have been CNN Free for nearly tens years. Really!  I find myself working at looking at the world through positive lenses.  I have found that watching things out of my control affects my overall health.  This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention.  As I have studied, for my own life,…

  • Keys Omni – New Revolutionary Skin Spray Elixir

    Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect.  Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem.…

  • New AguaVit – Toner Tonic from Keys

    I am very happy to announce a new product long in development called AguaVit AguaVit is more than a toner. Take one sniff and the scent conjures deeply rooted emotions of times gone by. AguaVit means “Water of life.” It is made from a functional ingredient created by Keys called Arianne. To make Ariane we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove.

  • AguaVit & Omni – Two New Functional Ingredient Products From Keys

    Keys Skip Generation Technology – Blended Whole Botanicals by Bob Root  Keys Technologist We are about to introduce two new products that represent a significant advancement for us and the industry.  AguaVit and Omni are two new products coming soon that employ a remarkable change for us in how we produce products that offer functionality, efficacy and performance. Traditionally, companies blend ingredients to create a new product.  These can be oils, essential oils, extracts and blends of ingredients that were separately processed.  Often these ingredients are estered or separated and refined for a specific function. …

  • Gathering Thyme, New Bay Area Keys Reseller Opens in Marin County

    Gathering Thyme is a new community herb shop and holistic health education center focused on providing Marin County and the Bay Area with exceptional natural healthcare products, education and support.  “Keys is very excited to add Gathering Thyme to our reseller list because they are true trusted advisors in their community,” said Wendy Steele, Keys CEO. In the retail shop you will find a wide selection of high-quality locally-sourced herbal products including the very best in bulk herbs, teas and spices; Western, Chinese, and Ayurvedic herbal formulas; practitioner-lines of dietary supplements; a terrific selection of…

  • Keys Featured at the 2010 California Women’s Conference

    New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root.  The book is the first  written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products.  Bob Root offered, “I wrote my book because I realized that…

  • On The Press! New Book by Keys Founder – Bob Root

    Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company…

  • Ele Keats Actor – Artist – Keys Fan

    Ele Keats   Actor Artist Keys Fan! When we started Keys, we began small with a few products and some real fans.  Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body. As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications. Featured Keys Customer:  Ele Keats, Hometown:  Hollywood California

  • About Us – A Defining Moment

    Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked.  The trauma showed her the clear vision need for products that really worked to solve skin problems.  Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing…

  • EWG Report on Fragrance – Not So Sexy!

    The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report. This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply…

  • Keys on the Road with the Stars..At the Oscar’s

    By Wendy Steele, Keys CEO A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists.  The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams.  Our message then and now was that natural products no longer needed to be a compromise.  Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera.  Not just for the Red Carpet. Most of you know…

  • Keys Chosen By California Women’s Conference

    One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California.  This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags.  Many conferences permit vendors to buy their way into participation.  For this conference it is an invitation only honor that delighted us to receive. There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria…

  • FACTS Versus FUD

    By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes. We…

  • Bob Root on Super Natural Mom Radio Show

    Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies…

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