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Keys Featured at the 2010 California Women’s Conference

New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference.

Keys creates ECO Island.

Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag.

Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root.  The book is the first  written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products.  Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions.  I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices.  I ask my readers to Stop, Challenge and Choose!  I want them to stop buying products that can harm them, challenge conventional thinking and choose the right solutions for them in a quest for better skin health by using natural products.”

Bob Root, An Unlikely Formulator!

Bob is not a chemist.  In fact, he is a former computer high tech CEO from Silicon Valley.  Bob became an unlikely formulator when he began developing products for his wife, Wendy Steele, while she was recovering from Melanoma surgery.  Wendy, a former Coca Cola Vice President, had severe reactions to chemicals in her prescription skin care and sunscreens.  This inspired Bob to seek out ancient remedies and use both pharmaceutical grade ingredients and modern technology to create products to help her.   Other post cancer recovery patients, people who have sensitive skin and those seeking natural skin care products propelled them into the business.  Keys is now one of the top ranked natural skin care product companies and is ranked among the safest products by the Safe Cosmetics, “Skin Deep” database.  Bob and Wendy’s story lead to Maria Shriver inviting them to exhibit at the 2009, invitation only, California Women’s Conference as well as placing their Luminos moisturizer in every speaker’s gift bag.  A double honor!

Keys creates ECO Island and contributes another product to the speakers gift bag for the second year!

Wendy Steele, Keys CEO offered, “Last year I heard Maria speak and something she said inspired me to create a booth concept where small natural products companies could come together and exhibit under one common cause to teach and inspire women to seek out safer alternatives for safer cosmetics and personal care products.  We made the presentation to Maria’s team about the idea and they loved it.  ECO Island was born!”

This year Keys was asked again by Maria Shriver to contribute to the speakers’ gift bag with Solar Rx moisturizer sunblock.  Keys Solar Rx has topped the EWG sunscreen reports for three years as one of the safest sun protection products.  Keys products will be in Michelle Obama’s Green Room.

Keys is a fully compliant member of the Compact for Safe Cosmetics and a supporter of the Safe Cosmetics Act now in front of the US Congress.  Bob Root and Wendy Steele are the founders of Keys.  Bob is a former high technology CEO and an expert in nanotechnology, small mechanical structures and quantum mechanics.  Wendy Steele is a former Coca Cola executive. She survived Melanoma and other skin cancers for over ten years.  Their passion for safer cosmetics and personal care products lead to the formation of Keys as well as their advocacy for safer products.

Both Bob & Wendy will be speaking at “Kitchen Table” sessions in the ECO Island.  Wendy will be speaking  October 26th.  Wendy’s topic title is, “The Anti-Aging Secret that might just Save Your Life.”   Bob will be conducting a “Kitchen Table” session using his book, Chemical-Free Skin Health,  as guide to help people make better choices in buying safer cosmetics and safer personal care products.  Representing Keys, Kathleen Beaton , Hollywood Makeup Artist and Kerry Malouf, Hollywood Makeup Artist and Beauty Editor for Malibu Magazine will conduct “Kitchen Table” sessions at the ECO Island on Monday, October 25, 2010.

Keys designs and  manufactures chemical-free natural skin care products. Women’s Conference Twitter code #TWC2010  For more information contact

Maria Shriver Kitchen Table session Keys discussion leaders

Monday, October 25,  5:05-5:35 p.m.

“Natural Beauty: the New Trend in Hollywood,” with Kerry Malouf, Celebrity Makeup Artist and Beauty Editor, Malibu Magazine

Monday October 25, 7:15-7:45 p.m.

“Natural Beauty from the Inside Out and Outside In” with Kathleen Beaton, professional makeup artist

Tuesday October 26, 4:00-4:30 p.m.

“The Anti-Aging Secret That Might Just Save Your Life” with Wendy Steele, Keys CEO & Melanoma Survivor.

Tuesday October 26, 4:30-5:00 p.m.

Bob Root, Keys CTO, author of Chemical-Free Skin Health®, an insider’s guide to safer cosmetics and safer personal care.

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