• Keys® Island Rx Foaming Wash – Try It for a fresher clean

    Island Rx Foaming Wash – Feel the Micellar difference. The Keys Island Rx Foaming Wash is a natural skincare product that cleans and nourishes the skin. The core Island Rx liquid soap was designed and made nearly twenty years ago for our CEO and founder, Wendy Steele. Her skin was so sensitive post Melanoma, and all the prescription products worsened it. Regular Castile soaps like Dr. Bronner helped, but they were still too harsh and alkaline. Island Rx was invented for her as a safer and milder alternative. Most Castile soaps have a micellar set…

  • Phthalates – Diabetes + Hair Loss

    So what are Phthalates?  The Everywhere Chemical Phthalates are perhaps the nastiest chemicals found in personal care products. The FDA banned them for food, but not personal care. Perhaps the FDA has forgotten that skin absorption is the same as ingesting chemical In my book, Chemical-Free Skin Health®, I spent much time explaining Phthalates. Here is a quick summary What are phthalates?  Phthalates are a family of artificial chemical compounds developed in the last century to be used to manufacture plastics, solvents, and personal care products. They are colorless, odorless, oily liquids that do not…

  • Nextra® NeoRetinol – Exceeding Expectations

    Nextra® NeoRetinol Discovery – Better Than Retinol “I am in my 60’s and have been using Retinol for decades. By far, it is the best skincare product ever invented. I have purchased Retinol in tiny tubes for over $300 each for years, and it has been worth it until Nextra® NeoRetinol. When Bob Root researched and invented NeoRetinol, I was skeptical; how was it possible to recreate a Retinol that can be used every day, in the sun and without side effects. I started using Nextra NeorRetinol over a year ago, and I use it…

  • New Luminos PLUS with Zinc Oxide for Problem Skin

    We are happy and super excited to announce a new product called Luminos PLUS with Zinc Oxide. It is a wide-range anti-aging product because it protects and restores across many fronts. Luminos PLUS Zinc Oxide is another tool in staving off aging caused by our environment. We are still 100% advocates of covering up with UPF clothing, a big UPF hat, UV protective sunglasses, and sunscreen on exposed areas. Luminos PLUS is a way to fight back time. luminos PLUS is genuinely a bit of a time machine that even makes this guy look better…

  • Grace and Frankie Netflix and Keys

    Over the months of the last season for Grace and Frankie, we have had numerous inquiries asking if the Eye Butter referred to in Season 7 of Grace and Frankie is Keys® Eye Butter. First, for the non-followers of the show, Grace and Frankie is an American comedy television series aired by Netflix. The series stars Jane Fonda and Lily Tomlin as the eponymous Grace Hanson and Frankie Bergstein, two aging women who form an unlikely friendship after their husbands reveal they are in love with each other and plan to get married. Throughout season…

  • Bre’s Night Moisturizing Regimen

    Here is a new video from Bre outlining her nighttime moisturizing regimen.   It is very close to my regimen which includes washing with Keys Island Rx Foaming Wash.  Her regimen is what I call my dry places regimen where I add Tortuga Lotion to my nighttime moisturizing routine.

  • Alternative Skin Health for Me

    Alternative Skin: My Annual Plea The meaning of alternative skin health for me is me taking responsibility for my skin health. Being responsible for me as the manager of me. Yes, I consult with doctors and experts, but I am ultimately responsible for my well-being and my skin health.  So are you. Keys’ quest for skin health began in 1996 when I was diagnosed and treated for Melanoma skin cancer. A successful Mohs surgery found me afflicted with all sorts of skin disorders from the chemicals in the prescription skincare that was my post-surgery regimen.…

  • The Quest for the Fountain of Youth. Tamanu Oil?

    Skin Health & Anti-Aging   When we started Keys, it was for my sweetie’s battle against Melanoma. As the story goes, her surgery was successful, but her battle against the prescription skincare seemed futile. I had to find ingredients in the natural world to help her skin recover and flourish in a hostile environment. Besides finding ingredients and combining them into products that work for all sorts of skin issues, it started a quest for unique natural ingredients that became a part of our DNA. Also, a part of our DNA is your well-being in…

  • Breanne Parhiala

    Breanne’s – Keys Video Reveals Her Regimen

    Hi All, Well, Bre is at it already telling her fans about her love affair with Keys.  This YouTube video is about her favorite Keys regimen. I already knew that Bre is a huge Tortuga fan.  In her video, she reveals that she uses it as a facial moisturizer.   True!   We have always let people know that Tortuga is an everywhere lotion.  Many actors and makeup artists have found that the constant makeup on and off really dries the actor’s skin.  Tortuga is a fast deep conditioning lotion and facial moisturizer. Bre had…

  • Record Sales For Nextra NeoRetinol & We Are Super Excited

    Nextra is a Retinol like overnight star and we are so so excited We are as ecstatic as a group can be.  Our geeks, scientists, aboriginal healers and rocket scientists pulled off a big one with Nextra NeoRetinol.  Like Retinol and none of the side effects, Nextra is a hit.  We introduced Keys Nextra NeoRetinol less than a month ago, and it is our fastest-growing product in the history of the company. Our overnight star has become a real rising star. Here is what a few customers have said in our first few weeks: Acne…

  • Breakthrough Routine to Revive Winter Skin

    Winter is tough on our faces. Dryness, rapid changing temperatures, and chapping happen. There is a regimen that I use to fight off the effects of winter skin. So, herein I will share what I learned and what I use. Read on to learn more. Do better when you known better.

  • Greenwashing and Vaporware – Naturally (OpED)

    The natural skin products industry has never been regulated since the invention of the snake oil salesperson. The industry operates under the 'GRAS' banner, which means "Generally Accepted As Safe." Simply, this means that there is a lot of good in the industry and some bad.

  • Bre Video Protect Your Skin – Solar Rx

    Bre’s Short Film Protect Your Skin from Sun Damage For nearly 20 years, I have written hundreds of thousands of words, created cards of what to do and wear, and have been an advocate of sunscreen every day.  All said Bre in her creative wave translated that message into a thousand languages with this short video.  Just look at her Keys skin and you have to be convinced.   Wendy  ☺️😉

  • Chemical-Free Skin Health Book, Anniversary Sale -Kindle $4.95

    It is the tenth anniversary of Bob’s book, “Chemical-Free Skin Health.” That does not mean it is ten years old. It has been remastered a number of times to keep it current. Ironically, our collective amnesia will make much of the book new to first-time readers. In 2008, Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book was published in early October 2009 and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos…

  • Micelle Cleansers – Beware Petroleum Micelle’s

    Micelle Cleansing Everywhere you read, people are introducing micellar water, micellar cleansers, and micellar tonics. Funny, when we launched our Island Rx Micellar cleanser 16 years ago, not many listened or cared. What did happen, though, is that it became one of our top selling products because of our vegan micellar structure. The reason for that is that micelle in the soap makes it clean deeper and leaves the skin not harmed like chemical-based detergent facial cleansers. Micelle is Not a Chemical Over the years, the general first question we get about Island Rx, MetaClean,…

  • Reversing Aging Damaged Skin?

    Can my skin recover after years of damage? Yes. I recently had a 60-year-old woman ask me if there is a way to reverse the damage she had done to her skin over the years. She elaborated that she had tanned too much in her teens, lives in a desert environment, smoked, and spent her business years flying and scurrying around airports. Looking at my skin, she commented that she’s never looked that good. It was a nice compliment, I replied that it was many years of work and staying out of the sun, but…

  • Keys Urban Shield – Wonder Ointment

    Urban Shield Jel is one of our best selling products because universally, it does so many things for the skin. Urban Shield is based on our Avo Jel replacement for petroleum jelly. Rather than being made from petroleum, our base is an identical jelly made from avocado oil. We add strategic Ayurvedic and homeopathic ingredients to turn it into a universal ointment that achieves multiple results for skin problems. The history of Urban Shield and its name was based on a request from friends that lived in New York City and Los Angeles that complained…

  • Keys Nextra Line Featuring NeoRetinol – Coming Soon!

    "Retinol is a vitamin A ester developed many years ago with side effects as legendary as it effects.  We have developed NeoRetinol that does all the same things as Retinol, but with none of the side effects."   Wendy Steele Keys CEO Retinol is the staple of everyone's skin regimen that wants to turn back the clock. Retinol is a vitamin A ester developed many years ago, primarily for acute acne sufferers. The effects are legendary, as are the side effects. Retinol claims to erase wrinkles and fine lines, but the drying, redness, and peeling flaking…

  • Keys Current Promotions & Sales

    Keys offers Monthly and Ongoing Promotions, Sales and Programs.  These programs change based on the time of years and what is popular.  You can save money by taking advantage of the sales, volume purchasing and by joining programs that we have created.

  • For Makeup Artists Only…Actors Too! Join Our Pro Team

    Keys Vanities Makeup Artist & Actors Pro Team Keys Vanities Pro Team entitles the professional makeup artist, and actors too, to unique benefits, including product discounts and exclusive access to tips and techniques. ...and the most exciting is a free membership in our Beta testing team where you will see new products and be able to test them before they are in production.

  • Keys Reflex Probiome Serum

    Reflex ProBiome is our most potent anti-aging and age-reversing tool. Reflex is a blend of the highest quality and performing exotic oils from around the world. Use for dehydrated skin under makeup, with Luminos and Eye Butter for as brighter less tired appearance. Smoother and lightening, Reflex is one of our most popular and healthy products in the anti-aging fight. “Night Time is the Best Time!” This formula is designed to absorb quickly into dehydrated skin, allowing it to smooth, nourish, and brighten while providing a natural glow. Reflex is a rich source of antioxidants…

  • Keys Overview – 15 Years

    Business people have a thing they call an elevator speech. It is a short description of a business delivered on a short elevator ride that tells someone what your company does and its purpose. Recently I was, you guessed it, on an elevator and someone asked me what Keys does. Here is what I said: "Keys 15 Years of natural product development are easy to understand. They are whole natural ingredient products designed to perform by using a deep understanding of the skin. Products use the highest quality ingredients from around the world in therapeutic…

  • Keto Diet and Skincare!

    There are two ways you can save half of your skincare products price. Either you get 50% off the price, or you only have to use half as much. We have always said that a 100ml 4-ounce bottle of Luminos or Tortuga lotion is like getting a 600ml bottle of lotion. It is because there is almost no water in the formulation. All of the oils are concentrated and in therapeutic proportions. Avocado oil is our dominant oil, and the blend provides the highest possible concentration of emollients without chemicals. True, but what if you…

  • Micellar Water – FAD or Innovation

    Keys Island Rx Foaming wash is a patriarch of our line. With the popularity of micellar water cleansers, we thought it would be essential to point out that Island Rx has always been micelle-based. It has been that way since its introduction in 2004. Our society, especially beauty, is fad and fan based. Keys has always been a "Fan" based product line, but we have started a few "Fads" in our 15 years. More often than not, we have not been credited with some interesting trends. There is a difference between fads and fan-based products.…

  • Glacier Water Micelles and Other Natural Mysteries

    Island Rx Foaming “Glacier Water” Cleanser – All Natural, Chemical-Free Healing Foaming Wash for Skin Disorders, Itching, Allergies & Irritations. Our micellar abundant cleaning soap was developed for sensitive skin like the face and neck.  The micellar technology foaming applicator automatically dilutes the  Island Rx formulation so that it can be used directly on wet skin.  It is also great for bathing small children and babies. Island Rx was the first product we developed. With over 100 initial version, the product was developed for Wendy Steele after her bout with Melanoma. The basis for Island Rx is a…

  • Melanoma Awareness – Important

    The list is long. Dianne Keaton, Melanie Griffith, Hugh Jackman, and Anderson Cooper are all now advocates of skin cancer protection. There are several different types of skin cancer, including melanoma, basal cell skin cancer, and squamous cell skin cancer. Nonmelanoma skin cancer is a prevalent cancer in the United States, with more than 5 million people diagnosed each year. Basal cell carcinoma and squamous cell carcinoma, which are nonmelanoma skin cancers, are the most common types of skin cancer. Nonmelanoma skin cancers rarely spread to other parts of the body. Melanoma is an aggressive…

  • FDA Set to Ban Chemical Sunscreen Ingredients

      FDA Study Reports Chemical Sunscreens Enter Bloodstream in One-Day In a recent report and study by the FDA, it appears they are on a path to ban all chemical sunscreen ingredients used in most sunscreens on the market. Keys Solar Rx is a clear physical sunscreen using zinc oxide. The four chemicals studied — avobenzone, oxybenzone, ecamsule and octocrylene — are part of a dozen that the FDA recently said needed to be researched by manufacturers before they could be considered “generally regarded as safe and effective.” Excerpt: Wired Magazine Today, researchers at the…

  • Keys Island RX Soap – Micellar

    The secret to clean vibrant skin is a natural oil-based soap that is full of Micelle.  They are magical in almost every way imaginable. When I first developed Island Rx soap, it was because I could not find a Castile soap that was lower in alkalinity. As I formulated and saponified oils like Avocado, Jojoba, Coconut and Olive oil, I not only noticed that they were not as alkaline, but that there was some different reaction on the skin. Researching my ingredients and processes, I realized I was releasing something called a Micelle. Click To…

  • Keto Diet & Keys – Skin Is In The Game

    Keto and Skin – Carb-Free, Sugar-Free, Sodium-Free, Gluten-Free, Soy-Free Anti-Aging The revelation that some skin care products have sugars, carbs gluten and salt is stupefying and scary!  Clean products are not that hard to make if you know what you are doing. The Keto diet is sweeping the world and at Keys as well. In its purest form, we are switching our bodies from sugar burners to fat burning. Yes, the body runs on fat as well as sugar. There are lots of benefits to the switch, cutting out ALL sugar and limiting carbohydrates to…

  • For Short Hair – Keys Mangrove Shampoo & Conditioner

    You love all your children equally, but sometimes those older more independent ones move to the corner of your eye. Mangrove Shampoo & Conditioner are among my oldest children and have matured into quite the adults. In product years, they are in their thirties and quite resourceful. Dynamic Duo Click To Buy When Mangrove Shampoo and Conditioner were born, I had a vision for them which was entirely different. They were going to be a one-stop go-to duo for men. Early on, our marketing people convinced me to focus more on people with short hair…

  • Galleyon Antibacterial Soap – A Multi-Use Wonder

    I have super sensitive skin. I am also a germaphobe. For that reason, I pay attention to everything that touches my skin. After all, this is the season when bugs and viruses seem to peak. Without a doubt, Galleyon Foaming Soap is my go-to product. It is naturally anti-bacterial and not a bactericide. Spearmint essential oils are effective cleansers. Therefore, it is not destroying the healthy microbiome on my skin. As a result, I use it not only for my hands, for my face as an extra cleanser and for sure on those things that…

  • Skin Pairings – Keys Guide to a Youthful Look

    One of my favorite people, Chef Jeff, recently hosted a terrific small plate and beer pairing event. It reminded me why I love food pairings. Why do pairings? So that foodies experience transformative dining experiences where great chefs create culinary magic! A scratch kitchen thoughtfully combining key ingredients into complementary flavor profiles is inspirational to us. It is why we love to talk about our favorite restaurants. And our favorite chefs. And our favorite foods. And it explains why delightful experiences become favorites.

  • Mangrove Hair & Skin Conditioner for Men

    I was at a classic style barber shop in Mesilla New Mexico. Sort of a man cave with traditional services. After the cut and shampoo, my barber laid a hot towel on my face. Then to my surprise, he conditioned my hair and then moved to my face. Yes, he used the same conditioner on my face and hair. It felt good, and I asked him to see the conditioner bottle to look at the ingredient. Full of junk, but the core ingredient caused me to think about our Mangrove conditioner. In keeping with the…

  • Island Rx for Acne

    Fifteen years ago, one of the first things we discovered about our Island Rx pure castile soap was its fantastic success with acne and backne. What we found was that the combination of slightly high alkalinity and the Clary Sage had a tremendous effect on controlling and reversing acne. Today it is available in two bottle types — the original liquid soap and a facial cleansing foamer version. The liquid version is a strong fighter for more acne and backne. The foamer is one of the most popular products we make for how good it…

  • Makeup Remover for Healthy Skin

    Makeup Remover Trick.  Our theatrical actor friends have shared this super easy tip with us. As part of their occupation, they must wear heavier makeup for the stage. Based on their experience a cleansing lotion works best for fast and easy makeup removal. Their trick is to use an emollient, gentle and naturally non-toxic creamy lotion all over their face and neck, massage in with a little tap water and wipe off with a warm face cloth. Keys Tortuga Lotion works well as an all-natural makeup remover lotion. A little bit goes a long way,…