Keys New Discoveries – NeoRetinol
“Retinol is a vitamin A ester developed many years ago with side effects as legendary as it effects. We have developed NeoRetinol that does all the same things as Retinol, but with none of the side effects.” Wendy Steele Keys CEO
Retinol is the staple of everyone’s skin regimen that wants to turn back the clock. Retinol is a vitamin A ester developed many years ago, primarily for acute acne sufferers. The effects are legendary, as are the side effects. Retinol claims to erase wrinkles and fine lines, but the drying, redness, and peeling flaking skin happen when you use too much too frequently. Lots of fakes on the market and the real stuff sells for about $300 an ounce. What used to be prescription-only saw the emergence of many fakes when the Retinol trademark expired.
Keys has always researched ancient aboriginal remedies and coupled them with pure high efficacy natural ingredients. So, it is not uncommon to find us searching the outback of Australia or the rain forests of South America for elements and solutions. Sometimes it is easy when you walk into a village, and 60-year-olds look like 30 somethings with bright clear, smooth skin. You ask, “What are you using on your face?” More often than not, it is a single plant or tree byproduct that they attribute their youthful appearance too. A good example is Tamanu oil that we discovered was being used by Polynesians to soften the appearance of aging. That is why we feature Tamanu oil in our Reflex ProBiome Serum.
Often, it is not easy to figure out how an element of designing new products work or how to extract it. Sometimes it is a combination of things that people put together that works. Generally, when you find these sorts of solutions, the elements are not commercially available. Most companies pass on this discovery process in favor of chemicals that almost work. At Keys, we are scientists first and developers second. So, we are drawn to revolutionary discoveries. It is just our nature.
Element 6 – NeoRetinol
In Western Bolivia near Lake Tiwanaku is a place called Pumapunku. At its peak, Pumapunku is thought to have been “unimaginably wondrous.” Adorned with polished metal plaques, brightly colored ceramic, and fabric ornamentation, it was an Inca cultural center. It was visited by beautifully costumed citizens, elaborately dressed priests, and elites decked in exotic jewelry. Research shows that there were merchants around 500 AD that were selling fountain of youth style remedies that lore has it, reversed aging.
About five years ago, we heard about this elixir and probed Ancient Astronaut Theorists studying Pumapunku for what they had discovered. Their tales are always slanted and biased to what they are trying to prove. Within these stories come sub-stories of the culture and vanities of the people who lived and visted there. They report that the native people never aged. We read into it that they had some secret.
Element 6 is our discovery from the region. It is not just one plant extract, it is a combination of elements, mostly from far away, but constructed at Pumapunku. I am confident I have not discovered the exact concoction from Pumapunku, but I am on the path with our Element 6 ingredient. I will not tell you what it is, but what I can tell you that it is plant and tree-based and that it does everything that Retinol does with none of the side effects including no sun sensitivity.
What we have observed is that it reduces fine lines, resurfaces, and smooths the skin without drying, scaling of the skin, or redness from overuse. I use it twice a day, and I have notice age lines disappearing, dark spots fading, and my eye bags diminishing. My skin feels softer than when I was a teen. I like to think I look younger. I also sent it to my posse of Hollywood TV and Film makeup artists. They had similar results feeling tightening and firming of the skin. They all noted a smoothing and almost restructuring of their skin. Please keep in mind. These are the most beautiful people walking the planet. For them to notice a change is a big deal.
So, where are we? We have a new line or very high-end products coming out in 2020 called Nextra. Nextra is a truncated word describing the line and is a combination of the words Extra and Next. Element 6 is an ingredient in all of the products. The first in the Nextra Line is NeoRetinol. It, too, is a play on words that it is the next generation of Retinol with none of the side effects. NeoRetinol is in beta test now with our beta-test team. These individuals range from actors, makeup artists, young and old. These people are not shy about being critical, and feedback so far is extraordinarily exciting.
Sometime in Q1 of 2020, we will introduce NeoRetinol and other members of the Nextra line of products. They will not be $300 an ounce, but they will not be big box store fakes either. No pricing is set, but like all Keys products, we will employ modern manufacturing techniques to reduce the cost of making Element 6 as much as possible. Equally, the ingredient deck will be impressive for the exotic ingredients we will add to each of the products to make them work more effectively in age reversing.
What I can say for sure is if you have skin that you have not taken care of, you will notice a dramatic change. If your skin is flawless, youthful, and well kept, you will feel the difference and more likely, friends and family will notice a change.
For Now, NeoRetinol is Coming Soon.