Natural Beauty Archives -

Parabens: BHAD- Big Hairy Audacious Deal

Skin Disorders Associated with Paraben Exposure: A Comprehensive Review Parabens, a class of synthetic preservatives widely used in cosmetics, pharmaceuticals, and personal care products since the 1950s, have been the subject of extensive research due to their potential cutaneous and systemic health effects. While their primary function is to prevent microbial growth and extend product shelf life, concerns about their role in skin disorders have persisted. This review synthesizes current evidence on parabens’ dermatological impacts, focusing on allergic contact dermatitis, skin irritation, exacerbation of pre-existing conditions, and secondary complications. Key findings indicate that while paraben-induced allergic reactions are rare (0.9–2% incidence), they disproportionately affect individuals with compromised skin barriers. Furthermore, emerging data suggest parabens may contribute to premature skin aging through keratinocyte alterations. Allergic Contact Dermatitis (ACD) Pathogenesis and Clinical Presentation Allergic contact dermatitis to parabens manifests as a delayed-type hypersensitivity reaction, characterized by erythema, edema, papules, vesicles, and pruritus at the site of exposure[2][9][11]. The mechanism involves haptenization, where paraben molecules bind to skin proteins, forming immunogenic complexes that activate T-cell-mediated responses[11]. Notably, the **”Paraben Paradox”** describes the phenomenon where reactions predominantly occur on damaged or eczematous skin rather than intact epidermis[4][11]. This is attributed to enhanced percutaneous absorption […]

Understanding Who We Are as a Company

Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers who choose products and brands based on alignment with their personal values now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can choose to support companies whose practices and ethics resonate with their own, whether that’s sustainability, social responsibility, or innovation. Building Trust. Brand trust is foundational for creating loyal customers. Transparency and authenticity are two keys to building trust through brand communication. When consumers are aware of a brand’s values and see those values consistently reflected in the company’s actions, they are more likely to trust and feel connected to the brand on a deeper level. This trust can lead to repeat business and advocacy. Differentiation in a Crowded Market In a highly competitive marketplace, brand values help differentiate a company from its competitors. A strong […]

Introducing Nextra Body-All Over Whole Body Anti-Aging Moisturizer

Introducing Nextra Body Now Available Rejuvenating Lotion Collagen Builder: Whole Body Anti-Aging Moisturizer with Hyaluronic acid, Betulinic acid, and Keys® Element 6 Introducing Keys® Nextra Body, a transformative power of rejuvenating base lotion that unveils your most youthful, radiant skin from head to toe. This probiome-friendly, all-natural formula harnesses the synergy of cutting-edge ingredients like hyaluronic acid and betulinic acid with time-honored botanicals to comprehensively address the signs of aging. Expect improved hydration, firmness, elasticity, tone, and texture with regular use of this luscious, fast-absorbing moisturizer. Embrace ageless beauty, naturally. Initially designed as a base lotion for Under Tortuga’s super emollient lotion, Nextra Body became a head-to-toe base-level rejuvenator for our beta testers. It quickly absorbs, creating a foundation for hydrating emollient lotions like Keys® Tortuga, Luminos, and Luminos PLUS. It also works well as a base for Keys® Reflex Serum. The concept is interesting because the ingredients in Nextra Body quickly absorb into the skin’s collagen level, providing a foundation for humectant and emollient lotions that provide an external barrier and moisture, creating a surface layer for the skin. Indulge your skin with our luxurious, all-natural Rejuvenating Elixir, a whole-body moisturizer designed to combat the signs of aging […]

Nextra Body New Product Coming November

Coming November 2024 Glow Beyond Limits with Nextra Body New Product Unveil radiant skin with the all-new Nextra Body—a revolutionary skincare solution designed to nourish and rejuvenate your skin from head to toe. Nextra Body is infused with a blend of natural, skin-loving ingredients that work harmoniously to: Hydrate Deeply: Lock in moisture for a supple, youthful glow Brighten Naturally: Illuminate your skin tone and reduce dullness Smooth Effortlessly: Minimize the appearance of fine lines and wrinkles Protect Holistically: Defend against environmental stressors Transform your skincare routine with this luxurious formula that leaves your skin feeling refreshed, revitalized, and ready to shine. Whether you’re preparing for a special occasion or simply want to enhance your everyday radiance, Nextra Body is your go-to for achieving luminous skin. Be the First to Shine with Nextra BodyJoin our exclusive list to receive early access and special launch offers when Nextra Body debuts this November. Don’t miss the opportunity to elevate your skincare game and embrace the beauty of glowing skin. Join Our List Here Step into a world of radiant possibilities with Nextra Body. Your journey to luminous skin begins here.

Unlock Youthful Radiance with Nextra NeoRetinol: The Power of Nature and Science Combined

The Power of Nature and Science Combined In the ever-evolving world of skincare, Nextra NeoRetinol stands out as a revolutionary product that seamlessly blends ancient botanical wisdom with modern scientific advancements. This elixir is not just another skincare product; it is a testament to the transformative power of nature, meticulously refined to deliver unparalleled anti-aging benefits. At the heart of Nextra NeoRetinol lies a potent blend of organic ingredients, each selected for its unique contribution to skin health and anti-aging. The Core Essence: Element 6™ The cornerstone of Nextra NeoRetinol is the proprietary Element 6™, a botanical compound engineered to mimic the rejuvenating effects of natural Retinol without its common adverse effects. Unlike traditional Retinol, which can cause dryness and irritation, Element 6™ promotes collagen renewal and accelerates skin regeneration gently and effectively. This makes it a superior alternative, setting a new benchmark in natural skincare science. Key Ingredients and Their Importance Olive Oil Squalane & Ghana Shea Butter This duo is essential for deeply moisturizing the skin and restoring its elasticity. Olive Oil Squalane is known for its ability to penetrate deeply into the skin, providing long-lasting hydration without clogging pores. Ghana Shea Butter, rich in vitamins A and […]

Laugh Your Way to Younger-Looking Skin

Laugh Your Way to Younger-Looking Skin: The Surprising Anti-Aging Benefits of Joy and Positivity We all know that laughter feels good, but did you know it can make you look good too? Recent research has uncovered a fascinating link between positive emotions like laughter, enthusiasm, and excitement and improved skin health and a more youthful appearance. The Mind-Skin Connection It turns out there is an elaborate connection between our emotions and our skin called the neuro-immuno-cutaneous-endocrine (NICE) system. This links our nervous system, immune system, skin, and hormones – all of which play a key role in both our emotional wellbeing and the health and appearance of our skin. When we experience positive emotions, it triggers the release of “feel-good” neurotransmitters like dopamine. Dopamine has been shown to increase microcirculation to the skin, speed up recovery of the skin’s protective barrier, and produce an immediate glow and vitality to the complexion. In essence, dopamine is like a happiness pathway to better skin. Laughter Really Is the Best Medicine Laughter, in particular, seems to pack a powerful anti-aging punch. Hearty laughter relieves tension and stress, boosts endorphins, increases infection-fighting antibodies, improves blood flow, and can even burn calories – all of […]

Nextra: Unlock the Secret to Happiness

Unlock the Secret to Happiness with Keys Nextra Moisturizer (Hint: It’s Not the Key to Your Heart) Are you tired of searching for the elusive key to happiness? Look no further than your bathroom vanity! Keys Nextra moisturizer may not be the key to your heart, but it could be the key to unlocking a happier, more radiant you. The Science of Skincare and Mood Recent studies have shown that a good skincare routine can actually boost your mood and make you feel happier[1]. When your skin looks and feels its best, it puts a spring in your step and a smile on your face. Keys Nextra’s unique blend of natural ingredients like shea butter, avocado oil, and green coffee oil deeply hydrates and nourishes the skin. The result? A glowing complexion that will have you beaming from ear to ear. Pampering Your Way to Pure Bliss Using Keys® Nextra is like giving yourself a luxurious facial massage twice a day. As you gently work the rich cream into your skin, feel your stress and worries melt away. Who needs meditation when you have this moisturizer? Skincare is the ultimate “me time.” For just a few minutes every morning and […]

The Power of NAD+: Unlocking Youthful Skin with Nature’s Elixir

The Power of NAD+ For years, our customers have shared the power properties of our MetaCare lotion. Surprisingly, about half of the customer reflections are about how MetaCare sidelines many skin disorders thought to be incurable by leading dermatologists. What has always amazed us is that about half of the comments have been about how MetaCare reinvigorates the skin, especially on the face, neck, and hands. We have figured out why, believing we have found the answer. Nicotinamide adenine dinucleotide (NAD+) is a vital coenzyme that plays a crucial role in cellular energy production and overall skin health. As we age, our NAD+ levels naturally decline, leading to visible signs of aging, such as fine lines, wrinkles, and uneven skin tone. However, by harnessing the power of NAD+ through natural sources like avocado oil and neem oil, we can rejuvenate our skin and maintain a youthful glow. The Science Behind NAD+ NAD+ is essential for the proper functioning of our cells. It acts as a key player in the electron transport chain, which generates the energy currency of the cell, ATP. NAD+ also fuels vital cellular processes such as DNA repair, collagen production, and protection against oxidative stress. As we age, our NAD+ levels […]

Reflex Probiome® My Anti-Aging Secret Weapon

Reflex Probiome® My Anti-Aging Secret Weapon by Wendy Steele Many Keys® products were designed for me and my crazy skin. It all started after my Melanoma diagnosis and the damage to my skin from chemicals in prescription skin medications. The collateral damage was disheartening, and it is still fresh in my mind 25 years later. One of my savior products is Keys® Reflex Promiome serum. The reasons why are simple. It restored my skin to its youthful appearance and protected me from the harsh environment we all live in. It is and was my restorative lifesaver. Keys Reflex ProBiome Serum: Unlocking the Secrets of Youthful Skin Through Epigenetic Science Keys Reflex ProBiome Serum is a revolutionary anti-aging skincare product that harnesses the power of epigenetics and natural ingredients to rejuvenate and revitalize the skin. This potent serum is the result of four years of dedicated research, aiming to achieve age reversal without the use of harmful chemicals, hormones, synthetic steroids, or fillers. The secret behind Reflex ProBiome’s effectiveness lies in its unique blend of organic, whole, and functional ingredients that harmoniously nourish and protect the skin’s biome. By treating the skin as an ecosystem, this serum restores balance and promotes […]

The Future of Anti-Aging: How Epigenetic Skincare is Changing the Game

Epigenetic skincare is an emerging field that focuses on using ingredients and treatments to influence gene expression in skin cells, with the goal of slowing or reversing the visible signs of aging. Epigenetics refers to external factors that can modify DNA activity without changing its sequence. These factors, such as sun exposure, pollution, diet, and stress, can activate or deactivate certain parts of our genetic code, influencing how our skin ages. Epigenetic skin care targets specific genes or molecular pathways to promote beneficial effects like boosting collagen production, improving cell regeneration, and reducing inflammation. For example, some epigenetic ingredients have been shown to increase levels of microRNA molecules like mir-146a in older skin cells, helping them function more like younger cells in terms of repair and regeneration. While epigenetic skin care is promising, more research is still needed to understand its potential and limitations fully. Currently, some skincare brands are developing products with ingredients like plant extracts that show epigenetic activity in lab studies. Keys® has been working on various ingredients for the last ten years that certainly qualify as epigenetic. These include Betulinic acid, found in our Reflex Probiome® serum, and Element 6 in our Nextra family. For this article, we […]

Keys® Vs. Perricone® – Collagen Skin Builder Shootout

Keys® Reflex ProBiome® Serum and Perricone MD Hypoallergenic Clean Correction Smoothing Restorative Serum are two anti-aging serums that take different approaches to ingredients and formulation. Let’s compare these products in terms of their natural vs. synthetic ingredients and price. Ingredients Keys® Reflex ProBiome® is made entirely from natural, organic, and unmodified ingredients[1]. Its key components include: – Organic virgin avocado oil – Black seed oil – Organic virgin Tamanu oil – Shea Butter oil – Carrot seed oil – Bergamot essential oil – Miras organic extract (containing forsythia fruit to provide betulinic acid) Miras Functional Assembly Miras is created by blending the fruit, leaves, and roots of the Forsythia plant to create a blend that is very high in Betulinic and Oleanolic . Betulinic is a naturally occurring pentacyclic triterpenoid which has anti-retroviral and anti-inflammatory properties, as well as a more recently discovered potential as an anticancer agent. Oleanolic or oleanic is a naturally occurring triterpenoid, widely distributed in food and medicinal plants, related to betulinic. This carefully curated blend aims to replicate the skin’s natural sebum while delivering beneficial nutrients like tetrapeptides, triglycerides, fatty acids, Betulinic acid, and carotenoids. Keys emphasizes using whole, functional ingredients to maximize skin health and appearance. In contrast, Perricone MD’s […]

ProBiome®: The Rise of Probiotic and Prebiotic Skincare

Preserving the Skin Microbiome with Keys® Article Summary Conventional skincare products laden with harsh chemicals disrupt the delicate balance of the skin’s microbiome, leading to various skin issues. Natural skincare brands like Keys® are pioneering the use of probiotic and prebiotic ingredients to nourish and restore the skin’s beneficial microorganisms. By incorporating live probiotic cultures, probiotic-derived extracts, and prebiotic plant compounds, these products aim to cultivate a healthy, resilient skin microbiome. The human skin is a complex ecosystem, home to a diverse array of microorganisms collectively known as the skin microbiome. This intricate community of bacteria, fungi, and viruses plays a crucial role in maintaining skin health and protecting against environmental stressors. However, the widespread use of conventional skincare products containing harsh chemicals, such as preservatives, surfactants, and synthetic fragrances, can disrupt this delicate balance, leading to various skin issues like dryness, inflammation, and accelerated aging. In response to this growing concern, a new wave of natural skincare brands, like Keys®, has emerged, championing the use of probiotic and prebiotic ingredients to nourish and restore the skin’s beneficial microorganisms. These innovative products aim to cultivate a healthy, resilient skin microbiome, harnessing the power of nature to promote radiant, youthful-looking skin. […]

Keys® Probiome®: Pioneering Natural Skincare for a Healthy Skin Microbiome

Keys® Probiome® for Dry Skin Article Summary – Keys® Probiome® is a revolutionary line of skincare products that harnesses the power of prebiotics and probiotics to support the skin’s natural microbiome. – By nurturing the beneficial bacteria on the skin’s surface, Probiome® products promote healthy, hydrated, and resilient skin. – Keys® is committed to using high-quality, natural ingredients that work in harmony with the skin’s natural processes, avoiding harsh chemicals and synthetic additives. Keys® Probiome® is a groundbreaking approach to skincare that focuses on supporting and enhancing the skin’s natural microbiome. The skin microbiome is a complex community of microorganisms, including beneficial bacteria, that reside on the skin’s surface and play a crucial role in maintaining skin health, protecting against external threats, and regulating the skin’s natural processes. Recognizing the importance of this delicate ecosystem, Keys® has developed the Probiome® line, which incorporates prebiotics and probiotics into their skincare formulations. Prebiotics are non-digestible compounds that serve as food for the beneficial bacteria, while probiotics are live microorganisms that help maintain a healthy balance of microflora on the skin. By providing the skin with these essential components, Probiome® products create an optimal environment for the skin’s microbiome to thrive. This holistic […]

The Philosophical Renaissance of Magical Natural Skincare

Discover the Healing Touch of Nature with Magical Natural Skincare That Transforms and Uplifts. by Wendy Steele In the tapestry of human existence, the skin acts as both a boundary and a bridge—shielding our inner sanctum while communicating our health, emotions, and even our soul’s history to the outside world. It is in this delicate interplay of protection and expression that magical natural skincare finds its philosophical roots, offering not just a remedy for the corporeal canvas but a balm for the spirit within. The allure of magical natural skincare lies in its promise to transcend the mundane. It whispers of ancient secrets and the wisdom of the earth, bottled into potions that do more than just soothe the skin—they enchant the senses and nurture the psyche. This is not skincare in the traditional sense; it is a ritual, a rite, a moment of connection between our deepest selves and the natural world. These concoctions are steeped in the lore of the ages, drawing upon the healing properties of herbs, the purity of spring water, the life force within botanical extracts, and the transformative energies of sound and minerals. Each ingredient is carefully chosen, not just for its physical benefits, […]

Embracing Nature’s Embrace is Magical

Embracing Nature’s Embrace: The Dawn of a New Era in Skin Remedies is MAGIC by Wendy Steele Over the past twenty years, we have received many comments from customers. Some make us laugh, and most make us cry. A young couple requested that we print a warning on our label to tell people not to shower together using Island Rx and Windsurfer soap. She loves Island Rx, and he is a Windsurfer fan. They complained about missing work because of the experience. That was 15 years ago, and they are still together and buying our products. Most are proclaiming our products magical because Keys® reversed their chronic skin conditions that they were told were incurable by doctors. The story of a woman who had lived with blistering skin for ten years until finding our products was heartbreaking, and similar stories are too numerous to list. The key word customers have always used have been “MAGIC.” In Bob’s book, Chemical-Free Skin Health, the demons and chemicals causing some of these disorders are talked about in great detail. But why don’t we learn? It is really not MAGIC, but the power of natural. Not so ironically, our most magical products are also […]

Out with the Old Bar: The Superior Suds of Liquid Soaps for Modern Cleanliness

Embrace Radiant Skin: Discover the Gentle Power of Liquid Soaps for Ultimate Cleanliness and Skin Health Over the years, we have been asked why we make only liquid soaps. Bar soap is widespread, and natural bar soap is impossible to make with the essential oil combinations that we insist on using. Ironically, it is the same reason we cannot make lip balms. The formulations will not permit the essential oil needed for the soap to be effective. Conversely, liquid Castile and Castile-like soaps are excellent carriers for large amounts of essential oils needed to be effective and therapeutic. Liquid soaps, particularly natural and organic ones, have become increasingly popular for their skin-friendly properties and environmental benefits. Here’s a detailed look at the features, benefits, and advantages of using liquid soaps for the skin. Features of Natural Liquid Soaps Natural Ingredients: Natural liquid soaps are typically made from saponified oils or fats, which are known for their hydrating and nourishing properties. Moisturizing: These soaps contain elements like essential oils that provide moisture to the skin, making them suitable for people with dry skin. Nourishing: They are rich in vitamins and minerals, such as vitamin E, an antioxidant that helps protect the […]

Unlock the Secret to Radiant Skin with Island Rx Liquid Soap

Nature’s Answer to Skin Health! Keys Island Rx Liquid Castile Soap stands out in the realm of natural skincare products, offering a unique blend of benefits for the skin. This article delves into the features, benefits, and advantages of using Keys Island Rx Liquid Castile Soap, highlighting its significance in promoting healthy skin. Features of Keys Island Rx Liquid Castile Soap Pure Castile Base: At its core, Keys Island Rx Liquid Soap is a pure Castile soap, traditionally made from olive oil, known for its mildness and versatility. Specially Formulated for Sensitive Skin: It is hypoallergenic, making it an ideal option for individuals with sensitive skin or those prone to allergic reactions. Acne and Backne Success: One of the initial discoveries about Island Rx was its effectiveness in treating acne and backne, offering a natural solution for these common skin concerns. This is primarily due to the pharma-grade clay sage essential oil used in therapeutic proportions. Hydrating Properties: Despite its ability to tackle stubborn grime, Keys Island Rx is very hydrating due to its saponified oils, ensuring that the skin does not feel overly stripped after use. Benefits and Advantages for the Skin Gentle Cleansing: The mildness of Castile soap, […]

Future of Natural Skincare

The Future of Natural Skincare: Innovations to Watch For In 2024 Nowadays, much of the natural products industry seems stalled and very introspective. Keys® has always been an innovator in our engineering culture. Much of the marketing and celebrity hype has quieted down, but the industry, in general, has stopped innovating. A few of us are carrying the torch of innovation and discovery. There are lots of exciting things going on behind the curtains. So what will the future bring for skincare. When Keys® started, many phrases and words we used were unheard of in the skincare industry. Our affiliations with the National Institutes of Health and Universities enable us to explore major trends that are now somewhat common phrases. Microbiome, Probiome, and Science Based Skincare are fairly common, and much of the industry has adopted them without necessarily understanding what they mean. Innovation is a constant model, or companies and products die. As much as people think the industry has advanced, it still has a long way to go in understanding ingredients that are still undiscovered, but the combinations of ingredient interactions are a virtually unexplored science. The natural skincare industry is constantly evolving, with new innovations and technologies […]

Omni & AguaVit – “Elixir of Life”

Omni & AguaVit – “Elixir of Life”. Keys Skip Generation Technology – Blended Whole Botanicals We introduced two new products that significantly advanced us and the industry a few years back. AguaVit and Omni (“Elixir of Life”) are those products that employ a remarkable change in how we produce products that offer functionality, efficacy, and performance. Traditionally, companies blend ingredients to create a new product. These can be oils, essential oils, extracts, and blends of separately processed ingredients. Often, these ingredients are estered or separated and refined for a specific function. For example, Vitamin E can be refined from vegetables to look for and extract only a portion of the Vitamin E or the creation of a Tocopherol substance using refining processes. Then, many ingredients with separated functionality are blended to create some action. This is a lot of work, and I continually question separating components of any natural substance to increase its intensity. Deriving an intense form of Alpha Hydroxy Acid (AHA) from fruit like apples sounds natural, but it is not. The intense action of an AHA burns the skin to exfoliate rapidly, with many consequences beyond red skin. So it is true of many estered ingredients […]

Where to Buy Keys® in SoCal

Shop for Keys® at Natural Markets in Southern California Southern California is known for its health-conscious lifestyle, and shopping for natural products at natural markets is an essential part of this culture. Here are some reasons why you should consider shopping for natural products exclusively at natural markets in Southern California: Quality and Variety: Natural markets in Southern California: Wide Variety: They offer a wide range of high-quality organic and natural products, including organic produce, free-range eggs, and health coaching services. This ensures that you have access to the best options for your health and well-being. Support for local farmers and small businesses: Many natural markets source their products from local farmers and businesses, promoting sustainable agriculture practices and supporting the local economy. Local Agriculture: They double the benefits of buying fruits and vegetables at farmers’ markets, further encouraging the support of local agriculture. Health-focused environment: Natural markets often provide additional services, such as health coaching and educational resources. Good Guidance: This creates a supportive environment for those looking to improve their health and make informed choices about their food. Small Manufacturer Support: Most natural markets buy quality versus the next best deal, supporting small boutique manufacturers like Keys® Affordable & Unique: They offer […]

Skin Aging Process

Understanding the Skin Aging Process of Different Skin Layers Introduction Our skin is the body’s largest organ. Yes, it is an organ that undergoes aging at different levels and in different ways. The human skin is a complex organ composed of multiple layers with distinct functions. As we age, the skin undergoes a gradual and intricate process of aging, which can be attributed to both intrinsic and extrinsic factors. This article aims to delve into the intricate mechanisms behind the aging of different layers of the skin, shedding light on the cellular and molecular changes that contribute to the visible signs of aging. Epidermis The epidermis is the outermost layer of the skin and serves as a barrier against environmental aggressors. It comprises several sublayers, including the stratum corneum, stratum granulosum, stratum spinosum, and stratum basale. With aging, the epidermis undergoes various changes: Thinning: The epidermis becomes thinner due to a decrease in the proliferation rate of cells in the stratum basale. This results in a reduced ability to repair and regenerate the skin. Decreased Barrier Function: The lipid matrix in the stratum corneum, responsible for maintaining skin hydration and protecting against pathogens, weakens. This leads to increased transepidermal water loss and […]

Good Good Hydration 🎶

The Importance of Good Hydration for Anti-Aging Skin Good hydration is essential for maintaining healthy, youthful skin. It plays a crucial role in various aspects of skin health, including texture, appearance, and overall tone. This article will explore the importance of hydration for anti-aging skin and discuss how to maintain optimal hydration levels for a radiant complexion. Benefits of Hydration for Skin Health Prevents wrinkles and aging skin: Well-hydrated skin is less prone to the premature appearance of wrinkles and acne. Adequate hydration helps maintain the outermost layer of the skin, which flushes away toxins and carries nutrients to skin cells. Improves skin texture and appearance: Hydration affects the texture and appearance of your skin, making it softer and smoother. Dehydrated skin can appear dull, feel tight, and be more prone to inflammation, congestion, and breakouts, Enhances skin elasticity: Proper hydration levels help the skin become plump and improve its elasticity, making it less likely to crack and develop irritations and blemishes. Promotes a radiant glow: Many people report increasing their water intake results in a more radiant complexion. How to Maintain Optimal Hydration Levels Drink adequate water: Aim for between 5 and 8 glasses of water a day to […]

Luminos: A Revolution in Makeup, by Design

How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note: Everywhere I go, women and men come up to me and say, “Show me that Luminos thing you do?” They are talking about a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down, show them the back of my hands, and then rub Luminos on the back of just one hand. Two seconds, and I show them the back of both hands again, side-by-side. The Luminos hand is clear, and smooth and any redness is gone. I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation. The first question is, “How did you do that.” I answer…Magic! Painting Faces Luminos Background – How it began! Keys was thrust into the Hollywood scene with our Eye Butter. Invited to present Eye Butter to 300 Hollywood makeup artists I was exposed to a lot of industry jargon. What struck me the most was that the makeup artists called themselves “face painters.” As Eye Butter grew in popularity, I […]

New Luminos PLUS with Zinc Oxide for Problem Skin

We are happy and super excited to announce a new product called Luminos PLUS with Zinc Oxide. It is a wide-range anti-aging product because it protects and restores across many fronts. Luminos PLUS Zinc Oxide is another tool in staving off aging caused by our environment. We are still 100% advocates of covering up with UPF clothing, a big UPF hat, UV protective sunglasses, and sunscreen on exposed areas. Luminos PLUS is a way to fight back time. luminos PLUS is genuinely a bit of a time machine that even makes this guy look better and younger.

Benefits of Alkaline – Healthier Skin from Diet

The Benefits of Alkaline Balance: Nurturing Health and Vitality Overview Dietary experts say that if you want healthier, alkaline balance skin, you first must start with an alkaline diet. I agree that our societal diet trends are turning us into a more acidic species. We promote alkalinity balancing using our Castile soap for the skin. Ideally, when we consume a more alkaline diet, the skin follows. It is, in part, a study of the ends justifying the means. Introduction In pursuing optimal health and well-being, many people have focused on the pH balance within their bodies. Maintaining an alkaline environment within the body has gained traction as a potential path to vitality and wellness. While the human body is naturally equipped to regulate its pH levels, proponents of the alkaline diet argue that certain dietary and lifestyle choices can help maintain a more alkaline state. In this article, we delve into the reasons why our bodies should lean towards being more alkaline and explore the potential benefits of this approach. Understanding pH Balance The pH scale measures the acidity or alkalinity of a substance, ranging from 0 (most acidic) to 14 (most alkaline), with 7 being neutral. The human body […]

Features, Benefits and Advantages of Castile Soap.

Castile soap is a type of soap like Keys® Island Rx, Island Rx Foaming Wash, Windsurfer, and MetaClean originated from the Castile region of Spain. It is traditionally made from olive oil and is known for its mildness and versatility. The higher alkalinity of Castile soap have benefits for the skin and face, but it’s essential to use it properly and cautiously. Most Castile soaps border on harsh, meaning their pH is higher than we recommend. When Keys® makes our version of Castile, we blend olive, coconut, avocado, and Jojoba oil to more fully saponify the oil into a milder pH version. Most Castile soaps range from 9.6 to 11 moving more to the alkaline side. Keys® soaps go more into the 8.5 to 9.6 range, making them milder. On top, we add back into the mix after saponification more avocado oil and essential oils, as well as Neem and Karanja oil, in the case of MetaClea, for functionality. The alkalinity of soap is determined by its pH level. pH is a scale that measures the acidity or alkalinity of a substance. A pH of 7 is considered neutral, while values below 7 are acidic, and values above 7 are […]

Collagen Restoring Oils For Youthful Skin – A Keys® Tradition

Collagen-restoring oil is a type of moisturizer that contains collagen-rich ingredients like avocado oil, black seed oil, carrot seed oil, and other plant oils-rosins. It is designed to improve collagen production in the skin, giving it a smooth and youthful look. Collagen restoring oil can be used on the face or body and is known to restore elasticity, tightness, and even tone. Some collagen restoring oils also contain additional ingredients like Vitamin C, Omega 3’s, and Glycerin to restore lost elasticity and firmness. Collagen restoring oil can help soothe and nourish “stressed” skin, promote collagen synthesis, and offer minor protection from skin damage caused by UV rays and pollutants. Many Keys® products contain restoring oils. Just keep an eye out for the ingredient decks listing avocado oil, black seed, Tamanu and carrot seed, including Keys® Element 6. Label and ingredient details are found on each product detail page by clicking on the product name or image in our store. Collagen Restoring Oil: A Powerful Elixir for Youthful Looking Skin and Anti-Aging Introduction: As we age, our skin undergoes various changes, including a decrease in collagen production, leading to fine lines, wrinkles, and sagging skin. Fortunately, advancements in skincare technology have […]

Keys® Element 6 in Nextra: The Natural Alternative for Youthful Skin

Element 6 is a patent-pending tocopherol triterpene compound comprised of six different Amazonian sustainable tree fruits and seeds processed using cyrogenisis extraction that has the skin anti-aging properties of Retinol, but without the traditional side effects. There are no reported reactions or allergens. Nextra’s Element 6 has been in development for over five years and is a blend of six ingredients from five tree species found in the Amazon. All are abundant, sustainable, and very effective by themselves. Combined, they create a single compound that mirrors the benefits of Retin-A with none of the side effects. Some Retinoic side effects include dryness, scaling, redness, photosensitivity, raw peeling skin, non-daily use, and UVA hypersensitivity. Element 6™ basic ingredients are a trade secret and will not be divulged, nor will the proprietary process be discussed. Keys believes it is a significant discovery and creation as a “pure” upgrade to Retin-A and Retinol. Element 6™ far exceeds the performance of non-retinoic oils and ingredients recently promoted by skincare product makers. Introduction In the quest for youthful, radiant skin, many individuals turn to various skincare products and treatments. While traditional anti-aging ingredients like retinol have long been popular, there is a rising star in […]

Keys® Tortuga – Makeup Remover

An Aquarian Man’s Perspective You can imagine that being in my business that I receive a lot of beauty and skincare publications, both online and some Luddite ones in paper. I am always a sucker for the ones that the headline starts with, “Learn About The Latest Trends In…..” The one in particular that inspired this article was one whose headline was “Latest Hollywood Trends in Makeup Removal.” It went on, “Using Cold Creams to Remove Makeup.” First is a funny story when I was about 6 years old, I walked in on my mother in the bathroom, and I was permanently scarred for life when she turned around, and her face was covered in cold cream. I ran! I must admit laughing out loud reading this latest Hollywood trend article because my mother growing up, only used cold cream for makeup removal and night moisturizing in one easy step. Anyhow, I learned that she would come home from work and remove her war paint, as she called it, and apply cold cream all over her face and eyes. She let it sit for a few minutes and then meticulously removed it with a tissue. She would leave the remnants […]

Keys® Island Rx Foaming Wash – Try It for a fresher clean

Island Rx Foaming Wash – Feel the Micellar difference. The Keys Island Rx Foaming Wash is a natural skincare product that cleans and nourishes the skin. The core Island Rx liquid soap was designed and made nearly twenty years ago for our CEO and founder, Wendy Steele. Her skin was so sensitive post Melanoma, and all the prescription products worsened it. Regular Castile soaps like Dr. Bronner helped, but they were still too harsh and alkaline. Island Rx was invented for her as a safer and milder alternative. Most Castile soaps have a micellar set of properties. Later, we put Island Rx into a foamer to air-dilute the micellar cleanser to make it even milder. Island Rx Foaming Wash has the highest concentration of micelles available today in a whole natural form. Island Rx offers people a way to cleanse the skin without scrubbing the face. The micelles bind to oil, removing makeup and debris while hydrating the skin. Combined with our milder version of Castile, it is a gentle alternative to harsher sulfate chemical cleansers. Here are its features, benefits, and advantages: Features: Made with natural ingredients, including saponified olive oil, coconut oil, jojoba oil, aloe vera, and more. […]

Nextra® NeoRetinol – Exceeding Expectations

Nextra® NeoRetinol Discovery – Better Than Retinol “I am in my 60’s and have been using Retinol for decades. By far, it is the best skincare product ever invented. I have purchased Retinol in tiny tubes for over $300 each for years, and it has been worth it until Nextra® NeoRetinol. When Bob Root researched and invented NeoRetinol, I was skeptical; how was it possible to recreate a Retinol that can be used every day, in the sun and without side effects. I started using Nextra NeorRetinol over a year ago, and I use it every day with none of the side effects of Retinol. It is amazing, and it has an amazing price. It is important to note that Retinol is a vitamin A ester developed many years ago with side effects as legendary as its effects. We have developed NeoRetinol that does all the same things as Retinol, but with none of the side effects.” Wendy Steele Keys® CEO Retinol is the staple of just about everyone’s skin regimen that wants to turn back the clock. Retinol is a vitamin A ester developed many years ago, primarily for acute acne sufferers. The effects are legendary, as are the […]

Luminos, The Original “No Makeup Clean Look.”

Luminos, The Original “No Makeup Clean Look.” By Bob Root, Keys Chief Technologist Are you trying to get the No Makeup Clean Look? Look to Luminos for beyond the clean look to healthy. You may think that you already know everything there is to know, but I might surprise you or, at least, remind you of what you know. I intend to give you an insight into a new way of thinking, not about makeup, but how you prepare your skin for makeup. First, I want you to understand how makeup works, how it is made, and what it does. More important is how to create a prime foundation that does not make you look like a Chinadoll or Mime. I originally wrote this article in 2009 after the introduction of Luminous, our super moisturizer and clear skin foundation. When I am in front of customers, doctors, estheticians, makeup artists, actors, and cosmeticians, the question is always the same. “When are Keys going to create a makeup line?” My answer is when I can find safe ingredients that have the right colors and staying power. I began looking at traditional makeup about fourteen years ago. I studied conventional makeup […]

Record Sales For Nextra NeoRetinol & We Are Super Excited

Nextra is a Retinol like overnight star and we are so so excited We are as ecstatic as a group can be. Our geeks, scientists, aboriginal healers and rocket scientists pulled off a big one with Nextra NeoRetinol. Like Retinol and none of the side effects, Nextra is a hit. We introduced Keys Nextra NeoRetinol less than a month ago, and it is our fastest-growing product in the history of the company. Our overnight star has become a real rising star. Here is what a few customers have said in our first few weeks: Acne Fighter – “I have struggled with acne for 10+ years and have tried just about anything under the sun to help my skin clear, and nothing worked until Nextra! After trying the Nextra NeoRetinol product, I immediately noticed a dramatic change! Not only did it help clear my acne, but it also helped with my overall skin tone.” Britney German skin – “When I discovered Keys products, I was in heaven because they use only natural and organic ingredients, NO chemicals, and very budget-friendly. I was even more excited when I could try Nextra. It gave my skin moisture and made it so smooth and […]

Keys Vanity Pro Makeup Artist Team Application

Keys Vanity Pro Makeup Artist Team Keys Vanity Pro Team entitles the professional makeup artist to unique benefits, including product discounts and exclusive access to tips and techniques. …and the most exciting is a free membership in our Beta testing team where you will see new products and be able to test them before they are in production. What You Get? If you qualify for the program, you will receive a 40% product discount online at www.KeysPure.com and receive an industry insider newsletter sent out to your email on a periodic basis. What We Get. Our benefit is a discrete group of professionals that help guide us to develop better more effective products for you and consumers. What Can You Do for Us? Talk us up and get more makeup artists to signup for this program. The more artists that are signed up, the more we can learn from you and your peers. That is priceless for us. DO YOU QUALIFY? The Pro requirements are as follows: Send an email to Mickey@keyspure.com with the following: Name Address Years in business Area of work/practice website if available Along with an image of two of the following: Business card with name and […]

InfoGram™ – New Keys ‘Quick-Reads’ Mini-Blog

In keeping with the times, we created a new area of Clean Green Cafe blog for quick informational bites. Infograms™ are focused on helping you understand our product applications. Infograms will offer tips and tricks as well as educational information. We will bring you industry news and our perspective on various important subjects. Clean Green Cafe will continue to have in-depth content while Infograms will be quick short bits of information. Often there will be crossover content where Infogram’s will link to larger more profound article on the Clean Green Cafe Side. Click Here to go straight to Keys InfoGram’s

Keys Tortuga Exfoliates, Moisturizes and Removes Makeup

In the 1950’s virtually every woman owned a jar of Pond’s Cold Cream. They removed makeup, washed their face, moisturized and exfoliated with it. The problem was that it was full of chemicals and today’s natural woman wants something safer and healthier. Tortuga to the rescue!

Tips – Thinning Lotions

At Keys, we receive lots of questions and this weeks dominant question deals with thinning our lotions in colder weather and to have a lighter finish. We share a few tricks in this short article.

SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome

SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here.

Congrats America! You Did It. You Voted With Your Wallets

In an unprecedented trend shift over the last three years, grocery store shelves have displaced conventional products for natural alternatives. People voted with their wallets. The message is simple, don’t donate to lost causes, vote with your wallets. Money talks!

Wendy’s Daily Keys Anti-Aging Regimen

You don’t have to be expert with an overflowing cabinet of miracle products to take good daily care of your skin. Checkout my article on my daily simple regimen for anti-aging and save. Wendy

Keys Tortuga Lotion for Vaginal Dryness & Menopausal Symptoms

Keys has had many inquires from customer who want to use Keys Tortuga for menopausal symptoms. Wendy elaborates on things for women to consider as it relates to dryness and how Tortuga can help.

Keys Congrats Ele Keats – Insidious 3 Movie Opens Big

Our own best friend, Ele Keats stars in the movie Insidious 3 premiering this weekend in Hollywood. Congrats Ele!

Traveling Light with Keys Eye Butter

Keys is working on travel sizes and in the interim, here is how to turn Eye Butter into multiple uses and purposes

New! KPRO Silkin Natural Shampoo & Conditioner – Better Than Conventional and Salon Brands

New! KPRO Silkin Shampoo – Better Than Conventional and Salon Brands.

Finally, a natural shampoo that will clean and shine as well as conventional and salon brands, but without the junk.

Seven years in development, Silkin is the answer for those with thick, long and big hair. Color and perm safe, it is truly a revolution in hair care.

Anti-Aging Tip – Avoid Perma-Frown by Getting CNN-Free

Perhaps one of my greatest anti-aging secrets is my internal smile and being CNN-Free for the last ten years. Our appearance is an indicator of our approach to life. Be negative and look negative. Be happy and you look younger. Wendy Steele

DIY Build Your Own Skin Care Collection – Get 15% Off

Building your own collection will get your 15% discount on all products ordered.

DIY Build Your Own Beauty Collection – Get 15% Off

Keys is pleased to announce the development of a new kit building software to create your own Keys and KPRO beauty collections. Building your own collection will get your 15% discount on all products ordered.

DIY Build Your Own Men’s Skin Care Collection – Get 15% Off

Keys is pleased to announce the development of a new kit building software to create your own Men’s skincare collections. Building your own collection will get your 15% discount on all products ordered.

AJ’s Keys Daily Skincare Routine – Video

This is a video by AJ about her Keys products daily skincare regime for cleansing, moisturizing and toning.

Mangrove Conditioner is Back! Richer and Twice The Size

Mangrove Conditioner is back in stock and even better than before. Silkier, more and at the same price as before.

New Try Me Category – KPRO Sachets for Sale

This kit of four of the new KPRO products now available for $1.95 including shipping. Try before you buy.

The Jar Is Back – Keys Eye Butter

Back by popular demand, Keys Eye Butter is now available in Jars again.

Keys KPRO Cosmetic Products – Now Available!

Keys New KPRO professional line is now available for review and for sale. Nominated for Best New Product of the year at the Natural Products Expo East coming this week, I believe these are the most revolutionary products we have ever designed. Read more! Wendy.

Keys Professional – KPRO Line – Cosmetic Tinted Creams and Powders

Keys revolutionary cosmetic OptiFX™ Adaptive Color Technology creates a 1-step flawless foundation to streamline daily regimes

5-Minute Skin Clinic at the Airport

Stopped in the airport with questions about my skin. And she did not know I run a skin care company. Maybe my face really tells the story.

REvolutionary Skin Ideas -from Hollywood and Apple!

REvolutionary Skin Ideas -from Hollywood and Apple!. There is a new revolution in beauty and it is here now!

I have always developed Keys products as solutions which interact with each other to build natural glowing and healthy skin. When we created our regimes, they were simple and fairly obvious to understand what to use and when. It was either wash your face add a moisturizer and an eeye cream for night and replace the mositurizer with a mositurizing sunblock during the day.

When we began to add toners, elixirs and fusions the complication factor went higher. We recognizing that for people with dry skin they needed a more emollient foundation compared to someone with oily skin. Even though we have only a few broad function products compared to other companies, we needed to communicate the functionality of each of our products and how they would fit into a day and night regime for people.

So, being a bunch of engineers, we set about to create three charts that show how to use our products, when to use them, why and in what order. Like us they are simple and I hope easy to understand. (more…)

SK!N What’s Normal pH?

by Bob Root, Keys CTO There is another book on the horizon for us. The working title is simple, “SK!N”. After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong. Yes, there will be a chapter about the negative effects of chemicals in products. The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty. These articles are snippets from the book which are triggered by questions that I get that I think are important now! Books just have this tendency to stretch things out a bit too far. Like all good citizens, I have a disclaimer. For future reference, I once had a professor that said, “Ask Root the time of day and he will lecture you on the origin of time.” So forewarned is forearmed. ;-]…..There are no simple answers and no simple questions when it comes to Skin! Bob I had a medical colleague ask me what she thought was a simple question. “What is the normal pH of the skin?” Remember there are no simple […]

The News Is Not All Bad!

I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention. As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body. Simply, just eating right and going to the gym are minor things and pale in comparison to focusing on our physical, mental and endocrine body balance. My research may or may not be leading to a new book, but one thing for sure is that I believe that much of our skin health has been too focused on the negative aspects of […]

Keys Omni – New Revolutionary Skin Spray Elixir

Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect. Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem. We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world. Of course, I am biased.

New AguaVit – Toner Tonic from Keys

I am very happy to announce a new product long in development called AguaVit AguaVit is more than a toner. Take one sniff and the scent conjures deeply rooted emotions of times gone by. AguaVit means “Water of life.” It is made from a functional ingredient created by Keys called Arianne. To make Ariane we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove.

AguaVit & Omni – Two New Functional Ingredient Products From Keys

Keys Skip Generation Technology – Blended Whole Botanicals by Bob Root Keys Technologist We are about to introduce two new products that represent a significant advancement for us and the industry. AguaVit and Omni are two new products coming soon that employ a remarkable change for us in how we produce products that offer functionality, efficacy and performance. Traditionally, companies blend ingredients to create a new product. These can be oils, essential oils, extracts and blends of ingredients that were separately processed. Often these ingredients are estered or separated and refined for a specific function. For example, Vitamin E can be refined from vegetables to look for and extract only a portion of the Vitamin E or the creation of a Tocopherol substance using refining processes. Then many ingredients with separated functionality are blended together to create some action. This is a lot of work and I continually question separating components of any natural substance to increase its intensity. Deriving an intense form of Alpha Hydroxy Acid (AHA) from fruit like apples sounds natural, but it is not. The intense action of an AHA burns the skin to exfoliate rapidly with many consequences beyond red skin. So it true of […]

Gathering Thyme, New Bay Area Keys Reseller Opens in Marin County

Gathering Thyme is a new community herb shop and holistic health education center focused on providing Marin County and the Bay Area with exceptional natural healthcare products, education and support. “Keys is very excited to add Gathering Thyme to our reseller list because they are true trusted advisors in their community,” said Wendy Steele, Keys CEO. In the retail shop you will find a wide selection of high-quality locally-sourced herbal products including the very best in bulk herbs, teas and spices; Western, Chinese, and Ayurvedic herbal formulas; practitioner-lines of dietary supplements; a terrific selection of organic face and body care products for women, men and children; a large selection of new and used natural healthcare books; bulk salts, clays, and body care products; and herb and health related supplies and gifts.

Keys Featured at the 2010 California Women’s Conference

New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root. The book is the first written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products. Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions. I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices. I ask my readers to Stop, Challenge and Choose! I want them to stop buying products that can harm them, challenge conventional thinking and choose the right solutions for them in a quest for better skin health by using natural products.” Bob Root, An Unlikely Formulator!

On The Press! New Book by Keys Founder – Bob Root

Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books. Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood makeup artist and writer of the Foreword for Bob’s book. Kerry Malouf, motion picture makeup artist and beauty editor for Malibu Magazine will also be in the Keys booth in the ECO Island.

Ele Keats Actor – Artist – Keys Fan

Ele Keats Actor Artist Keys Fan! When we started Keys, we began small with a few products and some real fans. Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body. As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications. Featured Keys Customer: Ele Keats, Hometown: Hollywood California

About Us – A Defining Moment

Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are: Natural Beauty Natural Skin Care Natural Skin Therapies Natural Hair Care Natural Dog Care & Supplements Keys Purpose and Direction We are not just a natural products company with scents of lavender and claims of what ingredients we do not have in our products. We consider ourselves a natural medicine and therapy products company that happens to use natural ingredients. We use functional ingredients in therapeutic proportions to design and build skin care, beauty, skin therapies and dog care […]

EWG Report on Fragrance – Not So Sexy!

The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report. This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply if it has a long lasting smell, it is a good chance that your products have some of these secret ingredients that are talked about in the report. This morning our chief scientist, Bob Root, was a featured speaker on the industry call hosted by the Product Stewardship Institute.

Keys on the Road with the Stars..At the Oscar’s

By Wendy Steele, Keys CEO A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists. The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams. Our message then and now was that natural products no longer needed to be a compromise. Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera. Not just for the Red Carpet. Most of you know that Bob is my business partner and also my husband. Since I was then on crutches and unable to travel, it was hard to send him to be with makeup artists which were mostly beautiful women with “the natural look”. As the story continues, happily, Bob’s connection with these women did not end with the event in Santa Monica. The relationships have strengthened and multiplied to where most of our beauty advisors are makeup artists and actors. And during this journey we have learned so much from them not only about on-camera results with Keys products, in addition many have become such good friends […]

Keys Chosen By California Women’s Conference

One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California. This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags. Many conferences permit vendors to buy their way into participation. For this conference it is an invitation only honor that delighted us to receive. There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria Shriver and numerous noteworthy speakers. Click Here for a complete list of speakers. The conference covers a wide array of topics and is a concentrated two day event. Keys will also be partnering with some of our retailers in Southern California and will be exhibiting our full line of products. Key Luminos continues to gain momentum as one of the hottest products in the Hollywood TV, Motion Picture and for Television Commercials. The illusionary effects and glowing skin resulting from Luminos has caused quite a stir from the like of “LA Candy” and is well known by director of photography and makeup artists in the […]

FACTS Versus FUD

By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes. We see both companies and journalists using fear tactics to try and sell themselves, products and publications. We call this the FUD factor. FUD stands for Fear, Uncertainty and Doubt, and this combination is the antithesis of facts. I see ads, blogs and opinions that border on criminal irresponsibility, because their content will often scare people so badly that they stop using their prescription products, thus threatening their lives.

Bob Root on Super Natural Mom Radio Show

Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09 Played: 0 | Download | Duration: 00:58:00 Safe Cosmetics – The Ugly Side of the Beauty Industry w/ Stacy Malkan and Bob Root Posted by ProgressiveRadioNetwork at 7/1/2009 2:43 PM | Add Comment

About Us, The Stories Behind The Keys Story

What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma. He fixes the problems! …and this is how Keys products were born