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Solar Rx – Close Out – Limited Supply

From Wendy Steele, Keys CEO, and Melanoma Survivor: September 12, 2022

Due to President Biden’s CARES Act legislation, I have decided to discontinue Solar Rx Moisturizer with Sunscreen and KPRO Tinted Moisturizer with Sunscreen.

President Biden COVID-19 and Sunscreen
What does sunscreen have to do with COVID-19? It is a mystery. President Biden’s Coronavirus Aid, Relief and Economic Security (CARES) Act was enacted, and buried in that bill are approximately 100 pages on sunscreens.

Under the CARES Act, the FDA monograph system has become an administrative order process. This order process now subjects sunscreen manufacturers to new statutory requirements, including annual OTC drug manufacturing registration fees, costly additional manufacturing processes, and oversight. Initial estimates for these added fees and process costs are between $175,000 to $250,000 annually.

In 2004 we started Keys as a small boutique manufacturer to offer natural alternatives to chemical-laden products. I have deemed it unreasonable to continue making either product. I believe it is not realistic or possible for natural OTC product manufacturers to absorb these exorbitant administrative expenses.

I appreciate your partnership and support. And as a 25-year post melanoma survivor and member of the Skin Cancer Foundation, I will continue to advocate for the prevention and early detection of melanoma to help save more lives.