Island Rx Micellar Cleanser (210 ml)

Keys Guiding Principles

What has not changed is our dedication to the basic principles that I defined to design and build our authentic niche products. While big brands flex to the market trends to be more natural, they tended to be of a marketing effort than a reformulation. At Keys then and now, our principles and dedication to functional products have not wavered. It is simple yet hard.

What Keys is about:

1. We source our sustainable ingredients from raw material makers and aboriginal crafters.
2. The quality of our whole natural ingredients are tested to be superior.
3. We use the active functional ingredients to have results and formulated in therapeutic proportions.
4. We handcraft the ingredients into finished products by our team of dedicated artisans.
5. We use sustainable eco-packaging that can be reused by our customers to ship something to someone. Recyclable yes, but reusable.
6. Our marketing is the truth. If we say a product contains an ingredient or does something, it does.
7. Our packaging has the ingredients in a plain clear, and readable format.
8. Our ingredients are free from human-made chemicals, allergen-free, and sustainably sourced.
9. Our products are fair-priced and typically equal to or less than the big brands. Because we use the finest ingredients in ample proportions to be effective, sometimes we are a bit more expensive.
10. We do not use “the hot new ingredients of the month,” we use what works in hopes of helping and not what’s selling.