This is the tenth year that Keys Solar Rx has received the highest rating from the EWG. Consumer Union thrust Keys Solar Rx into the limelight when it rated Solar Rx the highest and most effective sunscreen in its class. It has been the choice of Hollywood makeup artists and actors. It was featured two years in a row at Maria Shriver's California Women's Conference. Originally developed for Wendy Steele, Keys CEO, melanoma diagnosis, Solar Rx is Keys number one selling product.