This January 1st marked the 2oth anniversary for Bob and Wendy. What began as a chance meeting at Larry Wilson’s Ranch in Santa Fe New Mexico turned into a lifelong passion for each other and their projects. This is one of those stories about how Keys started.
20 Years in a Snapshot
What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma. He fixes the problems!
Wendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.
Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.
Bob’s products worked and worked quickly for Wendy. Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why, they all still had some chemicals and Bob’s did not!
Functionality is paramount at Keys. Coming from Silicon Valley, to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He solved his girlfriends problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.
So, in a snapshot, here is what you can expect from everything Keys makes:
- All products solve problems and make people (and their pets) feel good
- All products are free of man-made chemicals. Ergo Chemical-Free
- All products use the highest quality whole natural ingredients
- All products have the highest proportion of functional ingredients with no scrimping or compromises
- All products are priced fairly well below chemical-laden pharmaceuticals because of the very high tech low overhead business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
- All products are natural whole ingredients
- All products are Vegan
- All products are Gluten-Free
- All products are non-GMO
- All products use organic or wild-crafted ingredients
Bob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!
You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob still refers to Wendy as his smoking hot girlfriend and she as her brainiac boyfriend. 20 years solving problems and making people feel good together with chemical-free skin health products.
You can read Bob and Wendy’s personal story in their book, “Defining Moments” on Amazon