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Unveiling Keys® Identity: Understanding Who We Are as a Company
Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers, who choose products and brands based on alignment with their personal values, now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can…
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Keys® Story – About You and Us
I have never told my story. Most of everything we have written is about Wendy's fight with Cancer and stupidity in the skincare market intermixed with how I created our products. So, since it is 15 years in business this year, I just felt like writing down my perspective of who we are. In 1994, I met the woman of my dreams. In 1997, I nearly lost her to Melanoma cancer. Dr. Hugh Greenway at Scripps in LaJolla, CA saved her life. The prescriptions so severely hurt her that the experience became the basis for…
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Koda Story
KODA is the dog therapy product line established by Keys. Products include chemical-free natural supplements and topical therapies for dogs. We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems. We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits. KODA is a combination of wellness products and natural solutions. Koda is Lakota Sioux for “Friend.” The word perfectly describe the intention for our products and their recipients. Today’s dogs are…
