Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers who choose products and brands based on alignment with their personal values now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can choose to support companies whose practices and ethics resonate with their own, whether that’s sustainability, social responsibility, or innovation. Building Trust. Brand trust is foundational for creating loyal customers. Transparency and authenticity are two keys to building trust through brand communication. When consumers are aware of a brand’s values and see those values consistently reflected in the company’s actions, they are more likely to trust and feel connected to the brand on a deeper level. This trust can lead to repeat business and advocacy. Differentiation in a Crowded Market In a highly competitive marketplace, brand values help differentiate a company from its competitors. A strong […]
Read moreKeys® Story – About You and Us
I have never told my story. Most of everything we have written is about Wendy’s fight with Cancer and stupidity in the skincare market intermixed with how I created our products. So, since it is 15 years in business this year, I just felt like writing down my perspective of who we are.
In 1994, I met the woman of my dreams. In 1997, I nearly lost her to Melanoma cancer. Dr. Hugh Greenway at Scripps in LaJolla, CA saved her life. The prescriptions so severely hurt her that the experience became the basis for the invention of our products. The experience changed my life and my purpose. Read our book, “Defining Moments” and will get a tiny glimpse….tiny… of our lives together.
Keys was born was out of strife and conflict. It was a confusing time where any action was better than no action. Everything on the market was full of junk and even the “natural” brands had parabens and sulfates. It was 2004 when the first four products debuted at the Natural Products Expo and the years since have been full of change, innovation, and staying true to our purpose. It shocked the industry when our newly minted sunscreen, Solar Rx, was featured as the most effective by Consumer Reports Magazine, and the EWG ranked it the safest out there.
Read moreKoda Story
KODA is the dog therapy product line established by Keys. Products include chemical-free natural supplements and topical therapies for dogs. We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems. We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits. KODA is a combination of wellness products and natural solutions. Koda is Lakota Sioux for “Friend.” The word perfectly describe the intention for our products and their recipients. Today’s dogs are exposed to all sorts of environmental and chemical exposures that are and will shorten their lives. After an experience with our 14 month old pup, Jasper, that forced him to have to take strong antibiotics and Prednisone, we realized that the Veterinarians were ill equip to balance his prescriptions with a wellness program. Determined, we set out to find the finest ingredients the same way that we developed our custom regime for Jasper. Koda is a new brand for our established Keys product line. We have been making natural topical therapies for people and their pets for over 7 years. Our Neem and Karanja oil […]
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