• Unveiling Keys® Identity: Understanding Who We Are as a Company

    Are You Curious Who We Are? Understanding a brand’s values is crucial for consumers as it helps them make informed purchasing decisions that align with their personal beliefs and preferences. Here’s why it’s important for consumers to know what a brand stands for: Aligning with Personal Values. Consumers increasingly seek products and brands that reflect their own values and beliefs. According to an IBM study, purpose-driven consumers, who choose products and brands based on alignment with their personal values, now represent the largest segment (44%) of consumers. When consumers understand a brand’s values, they can…

×