Dear Keys Patrons 2001 was a historical year around the world. Keys parent corporation, Orion, was in the mode of expansion from our Washington DC-based operations to Amsterdam. 9.11.01 Terrorist Attacks dashed that plan, but what bloomed out of that was a much stronger relationship with our US clients like Pfizer, Qualcomm, and the motion picture industry. 2001 was the origin of Keys products in their early prototype form. Some brilliant people at Pfizer urged us to promote our first products’ natural benefits as natural medicines. We are forever indebted to these bright minds. Almost immediately, in 2004, Keys walked two lines. In the foundational days of the EWG, we walked the natural functional medicine skincare track. Slightly hidden from view was our new relations with the Environmental Media Association. EMA is the equivalent of the EWG, but within the Hollywood movie and TV industry scene. Eye Butter was outrageously successful because it worked better than conventional eye creams and had not junky chemicals. It made the actors look good on camera, which was all-important and it is clean. Luminos was born from Eye Butter and Tortuga Lotion as a facial moisturizer for the TV show, “Ghost Whisperer.” They needed […]
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