UnNatural Trend In The Natural Products Industry. “Smiling Faces Sometime Tell Lies.” Mendacious and lying have similar meanings, but the two are not interchangeable. Mendacious is more formal and literary, suggesting a deception harmless enough to be considered somewhat bland. Lying is more blunt, accusatory, and often aggressive. You might yell, “You lying rat!” in an argument, but you would most likely stick to the more diplomatic, “Aren’t you being somewhat mendacious?” in a business meeting. Mendacious can also imply habitual untruthfulness, whereas lying is more likely to be used to identify specific instances of dishonesty. It is hard to be funny about what appears to be the new normal. Article after article is paid lies, and it is the hottest revenue stream for many online and print publications. I see articles daily in all the glamor and natural publications that often start with the headline, “The Top Ten Dermatologist Recommended Wrinkle Creams,” or “I’m A Dermatologist, and I use ___________ For My Daily Skin Regimen.” So naturally, I get the question, “Why is Keys® not mentioned in these articles? The reason is simple: they are clickbait, fake, or paid for. Weekly, I get emails from salespeople offering a placement for products in magazines like People, Vogue, etc., from agencies specializing […]
Read morePublic Enemy #1 – Sodium Laureth Sulfate, It’s in everything!
Dirty Dozen Chemicals: SLS Many people that I meet ask me to describe why I do not use certain chemicals. I tell them that my reasons are practical not political. I generally explain in three to five stepped reason why I do not use certain ingredients. Most encourage me to offer my simplified reason, so I am beginning to undertake why we do not use certain ingredients. In this series of article, I will start with the Dirty Dozen. For pets, we have to realize that perhaps the worst chemical that they come in contact with every day is Sodium Laureth Sulfate. Why, because it is in virtually every home in many many forms. When I am asked to list the top five products that come in contact with pets that contain SLS in large amounts, you would be surprised to learn what they are. Laundry Detergent Dish Washing Liquid Carpet Cleaner Outdoor Cleaners like Simple Green Pet Shampoo
Read moreDisney’s Story – How Keys Pet Care Products Began
Great products solve problems and make you feel good. Most products are born out of a need to solve a problem. This is true of the original Keys line of pet care products. Keys began as an all-natural therapeutic skin health product line about 8 years ago. While on tour test marketing their products, an almost tragedy was the beginnings of the Keys Pet Care line of products. Keys Pet Care has now morphed in to KODA Pet Care Products On our way back from the Florida Keys, I took our Bichon Frise, Disney, to a groomer. When Disney returned, he was white, fluffy and looked just great. A few minutes after picking him up, I noticed him scratching. It later escalated to him pulling out his fur to a point where he began bleeding. Shocked, I got him in the tub and wet him down to see what was going on. His skin was bright red and inflamed. I thought that it had something to do with some product that the groomer used, so I used one of the Keys natural soaps on him. This helped to calm him a bit. That night was sleepless for me and Disney.
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