“Keep Your Natural Skincare Pure: Airless Containers Lock Out Contaminants and Lock In Freshness” This could save your skin! One question I constantly get is why Keys® uses these funny-looking containers. The answer is that they are our secret to preservative-free products. It always begins with history. Around twenty years ago, I was sitting in one of the first EWG meetings prior to the Natural Products Expo East tradeshow. As luck would have it, I was sitting next to Dr. Jane Houlihan, the chief scientist at the Environmental Working Group. The subject was, “How would manufacturers remove parabens from natural products in the next ten years?” I remember asking Jane, “What is a paraben?” She looked at me with a funny smile and said they are chemicals that kill bacteria. I asked how it kills only bad bacteria, and she answered that parabens kill all, good and bad. Like it or not, human existence is 100% based on friendly bacteria. Punta! To the dismay of the big natural brand managers, We started the Expo East tradeshow the next day, telling the world that Keys® has no parabens, and the manufacturers all lined up at our booth wondering how we could […]