Keys Wins Highest Ranking in EWG 2020 Sunscreen Report

Wendy Steele, Keys CEO, founder & Melanoma survivor

Keys has received the highest ranking in the 2020 EWG sunscreen report for safety and efficacy. Keys Solar Rx and Keys KPRO SPF each received a 1 rating in this year’s EWG sunscreen report. The scale of 1 to 10 ranks safety based on ingredients and efficacy based on the type and concentration of sunscreen ingredients; 1 being the highest rating and 10 the worst.  As you can see from the chart to the right, there are very few #1 ranked sunscreens with the majority rated 3-6 on the EWG scale.

Keys uses a 20.5% level of its proprietary uncoated zinc oxide blend. The base moisturizer is our Luminos lotion formulation that focuses on avocado oil, black seed oil, carrot seed oil, agave aloe, and Shea butter for maximum hydration.

Spherical Zinc Oxide particles

Keys SPF products use a technique from high technology sputtering to process the particles for maximum UV blocking efficacy. Our zinc oxide blend uses a vapor deposition process to make our particles spherical and, therefore, transparent. The mixture maximizes UVB and UVA properties for perfect UV filtering.

Keys SPF products are the best moisturizers with UV protection. Solar Rx and KPRO SPF are for everyday use in non-sport applications. The products last all day and need not be reapplied, assuming the wearer does not sweat or do physical activity. Keys Solar Rx is perfect under makeup, acting as a clear luminescent foundation. KPRO adds sparkle from our OptiFx particles for special occasions.

 

Click Here or the image above to access the Moisturizer with SPF EWG report and scroll down to Keys to read the reviews

Anti-Aging

Keys CEO, Wendy Steele, Melanoma survivor and reason for Solar Rx being developed

Both Solar Rx and KPRO SPF have anti-aging emollient properties because of the ingredient purity and quality. These are the most exquisite oils that money can buy blended into a formulation that hydrates, moisturizes, and effects fine lines. Avocado oil has skin clearing properties and, over time, will reduce dark spots and patches.

Therapeutic

Keys Solar Rx broadens its purpose as a skin ailment and disorder product because the zinc oxide is uncoated. This means that the wearer gains all the benefits of a zinc cream at even higher concentrations than over the counter skin disorder products. Most zinc creams contain 6%-8% uncoated zinc oxide. Solar Rx is at 20.5% uncoated zinc level. One major benefit is as a redness reduction solution. Many dermatologists prescribe zinc oxide cream and ointments. Solar Rx is a universal solution while also providing UVA and UVB blocking.

10 Years

This is the tenth year that Keys Solar Rx has received the highest rating from the EWG. Consumer Union thrust Keys Solar Rx into the limelight when it rated Solar Rx the highest and most effective sunscreen in its class. It has been the choice of Hollywood makeup artists and actors. It was featured two years in a row at Maria Shriver’s California Women’s Conference. Originally developed for Wendy Steele, Keys CEO, melanoma diagnosis, Solar Rx is Keys number one selling product.